Content Marketing Services

content marketing services

Hi there! Welcome to It's a Writer's World. My name is Maria, and I provide SEO and content marketing services in the Philippines.

I've been writing articles and website content for an international clientele for over a decade. I'm competent in many industries, including B2B and B2C. I don't have a specialization, and I am pretty flexible, which I can attribute to my background in Journalism.

Whether you have a new startup that needs some copywriting or a content writer to help you boost your SEO rankings, I can help! With my experience, skills, and network, you can expect only the best content for your business. So schedule a quick consultation call with me today to learn more about my services and how we can work together.

My Content Marketing Services

Most of my clients consider me a "unicorn" since I also have an extensive SEO (on-page and off-page) background and marketing apart from creative writing. I've literally done everything under the sun, including social media and email marketing.

But in recent years, I've decided to focus on specializing in content and SEO, which are two of the most vital aspects of your business' success online.

I provide an array of content marketing services, which include:

content gap

Content Gap Analysis

Content Gap Analysis identifies the content that your audience is looking for but you're not providing. By learning where the competitors excel, it allows you to produce the right content that will attract the right market and eventually convert them into leads or customers.

To stay ahead of your competition, you need to know what they're doing and what content they're putting out there. With my content gap analysis service, I can help you determine the kind of content you need to produce to fill in the gaps and be the go-to source of information for your industry.

content writing

SEO Copywriting

SEO Copywriting is creating content that is optimized for search engines. Therefore, your content must be relevant to what people are searching for online and must be appropriately structured to rank high in the SERPs.

I can help you write SEO-friendly content that is not only informative, competitive, and engaging but also ranks well in search engines.

content strategy

Content Strategy and Development

Your content strategy is the foundation of your content marketing efforts. It ensures that all your content is consistent, relevant, and valuable to your audience.

Content strategy also allows you to track and measure your content's performance to make necessary adjustments to improve your results.
I can help you create and develop a content strategy aligned with your business goals and objectives. I will also help you create high-quality, keyword-optimized, and targeted content for your target audience.

content writing

Content Writing Services

Whether it's writing blog posts, website copy, product descriptions for your e-commerce site, or even short infographics, I have the skills and experience to write SEO copy that converts!

If you are looking for a reliable content writer in the Philippines who can help you with your content marketing needs, feel free to contact me today. I would be more than happy to discuss your project with you and see how I can help!

content distribution

Content Distribution

Writing content is just the first step. You need to promote it too! That's where I come in. I have a rich background in SEO and content marketing, allowing me to help you create and promote high-quality content that gets the results you want.

My content marketing services cover publishing content across high authority content publishers, optimizing content to rank high in search engines, creating social media campaigns, improving click-through rates with enticing CTAs, and many more.

How does Content Marketing Help You Generate Leads?

Content marketing can help you generate leads by attracting people to your website or blog and convincing them to take action whether it is signing up for your newsletter, e-book, or other valuable offers.

You need to produce high-quality, targeted content relevant to your target audience. Once you have their attention, you can include calls-to-action (CTAs) that encourage them to convert.

So to speak, content is the foundation of your lead generation and lead nurturing efforts. Marketers have grown reliant on content in today's buyer environment. Still, to work, it must educate, inspire, and beg to be shared.

The four stages of the content marketing funnel are awareness, evaluation, purchase, and delight.

    Awareness: The first stage is where your target market becomes aware of your brand, usually through education-based content like blog posts, e-books, or infographics.

    Evaluation: The second stage is when your leads consider their options and look for more information to help them decide. This is where you should focus on content that provides additional value and helps them evaluate your products or services.

    Purchase: Once your leads are ready to make a purchase, you need to provide them with the right kind of content so they can confidently choose your brand over others. This may include testimonials, reviews, demos, or even email sequences designed to persuade them.

    Delight: Finally, even after your leads have purchased from you, it's important to continue providing useful content that keeps them engaged and encourages brand loyalty. This can be anything from newsletters with the latest industry news to free training sessions or webinars.

Overall, content marketing is an effective strategy for generating leads. It helps you reach your target market, educate them about your brand, and guide them through the sales process. So, if you're ready to start harnessing the power of content marketing for lead gen and nurturing, contact me today! I'd love to help you get started!

My Content Marketing Process

Understand your business, your target market, and your marketing goals

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Develop a content strategy based on your requirements and goals

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Create high-quality, engaging content that is optimized for search engines

Distribute your content across various channels such as social media, email newsletters, guest posts, etc.

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Monitor and analyze results to improve performance over time

Why Outsource Content Services in the Philippines?

The Philippines is steadily becoming one of the top destinations for outsourcing content marketing services. This is because the country has a large pool of talented and skilled writers who can provide high-quality, well-written, SEO-friendly content at a fraction of what you would pay in developed countries.

Content Marketing is one of the most effective ways to promote your business online. It is the process of creating and distributing valuable, relevant, and engaging content to attract and retain customers. In fact, over 60% of marketers measure the success of their content marketing strategy through sales.

Plus, it is good for your SEO. Google's E-A-T is the latest algorithm that all businesses should pay attention to. It prioritizes content that is "expert", "authoritative", and "trustworthy". It is basically Google telling you to create high-quality, well-researched, and informative content.

The Philippines is known for its excellent English skills. This is because the country was a former US colony, and English is one of the official languages. This makes it easier for businesses to communicate with their Filipino content marketers.

Before venturing to SEO, I was a freelance writer for Odesk (Upwork) and wrote for numerous websites like blogs and eCommerce. This has always been an advantage for me, especially when I started doing SEO, as I can understand the user’s perspective and know what they are looking for when they search for something on Google.

And when Google started looking into content quality for ranking websites, it was easy for me to combine my SEO and writing skills to produce high-quality content that ranks well on search engines.

Not sure if outsourcing your content marketing services is the right move for your business?

Cost-effective than other countries

Highly skilled and talented writers

Excellent English skills

Schedule a Quick Call today!

Content Marketing FAQs

What are content marketing examples?

Some content marketing examples are blog posts, infographics, ebooks, and whitepapers.

What is the difference between content marketing and copywriting?

Content marketing is a strategic approach to creating and distributing valuable, relevant, and engaging content to attract and retain customers. Copywriting is the act of writing compelling, persuasive, or interesting text that sells or promotes a product, service, or brand.

What are the 4 pillars of content marketing?

The 4 pillars of content marketing are: strategy, creation, distribution, and measurement.

What is the best content marketing strategy?

The best content marketing strategy is the one that works best for your business. There is no one-size-fits-all solution. Every business is different, and so are its customers. The key is to find what works for you and your business.

What are the benefits of content marketing?

Some of the benefits of content marketing are:

  • Increased website traffic
  • Higher conversion rates
  • Improved SEO rankings
  • More engaged customers
  • Increased brand awareness and recognition
  • Lower cost per lead