SEO and Content Marketing Services
in the Philippines

World-Class Quality SEO Specialist. Filipino Affordability.


Welcome to It’s a Writer’s World. My name is Maria, and I am an SEO professional based in the Philippines. I’ve been in the digital marketing industry for more than a decade. From optimizing websites for search engines to writing and planning content, as well as developing social media strategies and email marketing, I’ve done it all.

But as I’ve matured in the industry, it got me thinking. Do I want to be a jack of all trades yet a master of none? Or should I focus on what I love doing the most and never work a single day in my life?
Sounds risky, especially in a saturated market. But it’s a risk I’m willing to take if it will make me great (not just good) at my craft.

So, I shifted my focus to SEO and Content Marketing — the two areas I excel in and enjoy the most. Why? Because organic search engine optimization isn’t just about keywords and backlinks; it’s about understanding the pulse of the web, predicting trends, and aligning with the ever-evolving algorithms of search engines like Google. And content? It’s the soul of the internet. Every search query is a quest for information, and content is the answer.

But here’s the kicker: SEO and content marketing aren’t just complementary; they’re inseparable. Google’s algorithms have grown smarter, focusing more on user experience and search intent than ever before. This means that your content needs to be relevant, informative, engaging, and user-friendly to rank well. That’s where I come in.

With my background in journalism and a knack for creative writing, I understand the power of storytelling. I know how to craft content that ranks and resonates with your audience, turning visitors into loyal customers. And with my decade-long experience in search engine optimization, I can ensure that this content reaches your target audience by ranking high on search results.

In a world where everyone is vying for attention, let me help you stand out. Don’t settle for good when you can be great. My SEO services in the Philippines go beyond just helping you in keyword research, making sure your website follows SEO practices and creating content. My approach is very analytical and focused on what matters the most—driving organic sales to your pipeline.

Let’s take this journey together and make your digital presence not just visible, but unforgettable.

content marketing specialist philippines

Why Choose Me as Your SEO Expert?


There are many SEO experts out there, so why choose It’s a Writer’s World? Here are a few reasons:

  • Experienced and knowledgeable SEO consultant. I am a seasoned professional with a decade plus experience in the digital marketing industry. I have spent hours on the job training and executing effective tactics to help businesses of all sizes succeed.
  • Proven track record of success. I keep my clients happy. I help businesses achieve higher website rankings, increased website traffic and overall significant improvements in their website performance.
  • Customized digital marketing solutions. No two businesses are alike. This is why I value customization and adaptability. Whether you’re a small business looking to increase your online visibility, or a large enterprise looking to dominate your industry, my search and content strategy will be tailored to your unique requirements. I will assess your website copy, analyze your industry and competitive landscape, and create a comprehensive SEO plan that works best for you.
  • Affordable SEO and content marketing specialist. Search engine optimization and content marketing services should be affordable for all businesses. That’s why I offer affordable services that deliver results without breaking the bank. I will create a custom plan that fits your budget. So, you can focus on growing your business without worrying about costly marketing investments.

Ready to Hire Me as Your SEO Expert? Let's Get Started!

Ready to take your brand to the next level with the help of a top-notch SEO consultant? Contact us today to learn more about my SEO services. Let’s grow your online business today!

Companies I’ve Worked With

compare broadband
cross border digital
coleman law group
bethel farms
content marketing specialist philippines

Professional SEO Specialist Philippines:
Creative Solutions to Digital Challenges


SEO has changed. Forget old tactics like keyword stuffing and aggressive link building. Today, dominating search results come from digital PR and strong brand building. Modern marketing transcends mere promotion. It’s about educating your audience on why your products and services are superior and the most economical choice.

This content marketing strategy positions your brand as an authority in your niche, transforming you into an influencer your customers turn to for advice. It also aligns with search engines’ changing algorithms, which now prioritize high quality content, user engagement, and the overall user experience over traditional tactics.

Earning your customers’ trust and loyalty is key, and the best way to do that? Add real value to their lives. Here’s a fact: 81% of people won’t buy from you unless they trust you. That trust comes from building solid relationships and creating a community that loves what you do.

Now, let’s talk about the power of content marketing efforts. It’s a game-changer. Why? Because it costs 62% less than the old-school marketing stuff but brings in 6x the customers. Whether you’re talking to businesses (B2B) or direct to consumers (B2C), launching a content marketing campaign is your best bet for making connections and getting those all-important conversions. This isn’t just talk; the numbers prove it works.

While traditional marketing often interrupts your day with sales pitches, high-quality content pulls your target audience in with stories they want to hear and advice they need, providing solutions to their problems. This approach is at the heart of inbound marketing, flipping the script and focusing on attracting customers naturally.

Inbound marketing aligns with how modern consumers—who tend to ignore blatant advertising—prefer to discover and learn about new products and services. When you create content that answers their questions, your brand is positioned as a trusted advisor by your target audience.

Moreover, inbound marketing creates a virtuous cycle. The more valuable website content you produce, the more visibility you gain in search results. The more visible you are, the more traffic you attract. And the more traffic you attract, the more opportunities you have to convert visitors into leads and customers. It’s a marketing strategy that costs less and builds a solid foundation for your brand’s online presence and customer base growth over time.

Take the First Step Towards SEO Success

Don’t let the complexities of search engines and ever-changing algorithms hold your business back. Reach out to It’s a Writer’s World, your one-stop SEO service provider, and let me  handle the heavy lifting. Whether you’re new to the game or looking to revamp your SEO strategy, I’m here to help.

Who Should Hire an SEO
and Content Marketing Specialist
in the Philippines?


If you’re running a small to medium-sized business and looking to amplify your search visibility, reduce your ad spend, and diversify your marketing channels, it’s time to consider partnering with a seasoned SEO and content marketing specialist from the Philippines. My expertise, particularly in industries like healthcare—including clinics, dental, and cosmetic services—law firms, financial services, and supporting digital marketing firms, places me in a unique position to elevate your online presence.


  • Cost-Effectiveness: Hiring a local SEO and content marketing specialist or team in countries like the UK, Australia, the United States, or Canada can be expensive. In contrast, the Philippines offers highly skilled professionals at a fraction of the cost. This doesn’t mean a compromise on quality; it means your marketing budget can stretch further, allowing for more ambitious projects or higher frequency in content creation and optimization.
  • Expertise in Competitive Niches: Healthcare, legal, and financial services are notoriously competitive online. They require an SEO and content marketing specialist with a deep understanding of standing out in crowded search results. The unique challenges of these sectors, such as complex regulations and the need for highly trustworthy written content, demand expertise that I bring to the table. My experience working with marketing agencies and businesses across diverse markets equips me with the knowledge to navigate these complexities successfully.
  • Overcoming Resource Limitations: Small to medium-sized businesses often struggle with limited internal resources, be it time, expertise, or personnel, to dedicate to continuous content creation and SEO management. Outsourcing these tasks to Filipino SEO specialists not only alleviates this strain but also ensures that your marketing efforts are in the hands of someone who’s fully dedicated to keeping up with the latest trends, search engine algorithm updates, and best practices. This means your business can maintain a competitive edge without diverting focus from core operations.
  • Scaling Content Production: Consistently creating content is a significant challenge, whether it’s long-form articles, social media content, video scripts, or white papers. I specialize in scaling the content creation process efficiently. I will help you develop a strategic editorial calendar that ensures you have a steady stream of valuable content to engage your audience and drive lead generation. This is particularly crucial for businesses in sectors where educating the audience is key to conversion.
  • Adapting to Market Changes: The digital landscape is ever-evolving, and staying ahead requires agility and a proactive approach. Changes in market demands, technology, and search algorithms can quickly render yesterday’s strategies obsolete. Outsourcing to Filipino SEO experts with a finger on the pulse of digital marketing ensures that your strategy evolves in real time.

SEO Services I Provide

Unlock the full potential of your online presence with my comprehensive SEO services. From detailed audits to fine-tuning your website’s performance, I offer solutions tailored to elevate your site’s search engine rankings and enhance user experience.

SEO Audit Services

An SEO audit is the first step in understanding how well your website aligns with best practices and identifying opportunities for improvement. I will analyze your site to uncover technical issues, content gaps, and any off-page elements affecting your visibility. This process provides a roadmap for making informed, strategic improvements that boost your site’s overall SEO health.

On-page Optimization Services

On-page SEO involves refining individual web pages to rank higher and earn more relevant traffic. From optimizing content and headlines to improving internal linking and image alt tags, I will ensure every element on your page is geared toward enhancing your visibility. This attention to detail helps Google search and users understand and value your content.

Website Speed Optimization

In today’s fast-paced digital world, speed is everything. Users expect quick, responsive sites and search engines to reward them. I focus on minimizing load times through various techniques, such as optimizing images, leveraging browser caching, and improving server response times. Faster load times improve user experience and positively affect your site’s search engine rankings.

Meta Tags Optimization

Meta tags are crucial in SEO because they provide Google with key information about your web pages. I optimize your title tags, meta descriptions, and header tags to ensure they are informative and keyword-rich. This boosts your visibility in search engine results pages and encourages higher click-through rates from potential customers.

Site Structure Optimization

A well-organized site structure improves your website’s usability and makes it easier for Google to crawl and index your content. I enhance your site’s architecture by organizing content logically, simplifying navigation, and ensuring a clean, efficient URL structure. This optimization leads to better user engagement and higher search engine rankings.

Fixing Website Errors

Errors like broken links, 404 pages, and redirect issues can severely impact your site’s user experience and search engine rankings. I will meticulously comb through your site using standard SEO tools like Screaming Frog, Ahrefs, SEMRush, and Google Search Console to identify and fix such errors. This ensures a seamless user experience and facilitates search engines’ easier indexing and higher rankings.

Local SEO  Services and Google Business Profile Optimization

Local SEO helps you connect with potential customers in your area who are actively seeking your products or services. I will help enhance your local visibility by optimizing your Google Business Profile, using targeted local keywords, and producing local content. This approach captures the attention of nearby customers and significantly increases foot traffic.

eCommerce SEO Services

eCommerce SEO is crafted to propel your online store to the forefront of digital retail. My goal is to amplify your site’s discoverability in search engine rankings through strategic optimization of your product listings, categorization, and compelling descriptions centered around keywords with high purchase intent.

content marketing specialist philippines

Content Writing Services I Provide


Elevate your digital presence with written content that speaks directly to your audience and bolsters your SEO efforts. From gripping website copy to informative blog posts, my content writing services are designed to engage, inform, and convert.

Website Content Copy

Transform your website’s top-level service pages and sales landing pages into powerful conversion tools. My service specializes in creating compelling, concise content that captures your brand’s unique value and speaks directly to your audience’s needs. Designed to engage and persuade, this content is optimized for SEO to ensure maximum visibility.

Blog Article Writing

Blog articles are a powerful tool to establish authority, share insights, and connect with your potential clients. I specialize in writing engaging, informative blog posts and how to guides that reflect your brand’s voice and resonate with your target audience. By focusing on topics that matter to your readers, I help you build a loyal following, encourage repeat visits, and foster a community around your brand.

Press Release Writing

When you have news that you want the world to know, a well-crafted press release is crucial. I create press releases that capture the essence of your announcement while engaging your target audience and the media. My press releases are newsworthy and optimized for search engines, ensuring they reach the widest possible audience.

Product Description Writing

Product descriptions can make or break a sale. I write persuasive and informative descriptions that highlight your products’ benefits and features, compelling your customers to make a purchase. My approach involves understanding your product’s unique selling points and conveying them in a way that appeals to your potential customers’ needs and desires, boosting your conversion rates.

Marketing Campaign Analysis Services I Rock At

Unlock the full potential of your marketing efforts with my expert analysis services. Dive deep into the competitive landscape, discover untapped opportunities, and refine your strategy for unparalleled success. Here’s how I can elevate your campaign to new heights:

Competitive Analysis

Staying ahead in your industry requires a keen understanding of your competitors. My competitive analysis service provides an in-depth look at your rivals’ strategies, strengths, weaknesses, and market positions. By identifying what they’re doing right and where they’re falling short, I can help you craft strategies that capitalize on market opportunities and effectively differentiate your brand, ensuring you stay one step ahead.

Keyword and Content Gap Analysis

Discover the missing pieces in your content strategy with a comprehensive keyword and content gap analysis. I meticulously examine your current content portfolio and compare it against your competitors to identify high-potential keywords and topics you haven’t covered yet but should. This analysis uncovers opportunities for new compelling content and enhances your SEO efforts, driving more targeted traffic to your site.

Organic Traffic and Ranking Performance Analysis

Measuring the effectiveness of your SEO and content marketing strategies is vital for continued success. I provide an in-depth analysis of your site’s organic traffic and ranking performance, using advanced analytics to pinpoint where you’re excelling and where there’s room for improvement. This service offers actionable insights to optimize your strategies, enhance your search engine visibility, and drive more valuable site traffic.

Content Marketing Services I Provide


From the initial content strategy to the final distribution, I will guide you through every step to ensure your content reaches and resonates with your target audience. Let’s explore how hiring my content marketing services can transform your efforts into a powerful engine for growth.

Developing a Content Marketing Strategy

A solid content marketing strategy is the foundation of any successful online presence. As your chosen content marketing specialist, I will collaborate with your in-house content marketers to craft a content strategy that aligns with your business goals. This involves identifying your target audience, understanding their needs, and defining key performance indicators. We’ll establish a roadmap for creating high-quality, valuable content that engages your audience and drives results.

Building a Content Calendar

Organizing your content marketing efforts is crucial for consistency and impact. I’ll help you develop a comprehensive content calendar that schedules all content creation and publication aspects. This tool ensures your content marketing team remains on track, meets deadlines, and publishes consistent content that supports your marketing strategy. A well-planned content calendar is key to maintaining a steady flow of engaging content for your target audience.

Content Brief Creation

Crafting a detailed content brief is an essential step in the content creation process, ensuring writers and content creators clearly understand the objectives, tone, audience, and SEO requirements for each piece of content. These briefs streamline the production process and align closely with your content strategy.

Content Audit

A content audit evaluates the effectiveness of your existing content. This service involves thoroughly analyzing your website’s content and social media posts to identify gaps, redundancies, and opportunities for optimization. I provide actionable insights and recommendations to enhance the relevance and performance of your web content, ensuring it aligns with your overall SEO and social media content marketing strategy.

SEO Content Optimization

SEO content optimization bridges the gap between great content and a visible online presence. I apply proven SEO techniques when creating content, optimizing it for relevant keywords and search engine algorithms. This process ensures your content is discoverable by your target audience, enhancing organic traffic, engagement, and, ultimately, conversions.

Content Distribution and Digital PR

Content creation is only half the battle; effective distribution is key to ensuring it reaches your intended audience. I offer services in content distribution, social media marketing, and digital PR, leveraging various content channels, social media platforms, and digital outlets to amplify your reach. This strategic approach to distributing content maximizes exposure and drives meaningful engagement with your brand across the web.

SEO and Content Case Studies

Content Marketing Outreach Boosts Organic Traffic and Conversion to Blog Content

local SEO

Florida Lawyer Gets 110% more Organic Clicks


Shopify Store Launch for Amazon Merchant

conveyancing and law firm seo

Adelaide Conveyancing and Law Firm showed a staggering 37.52%  increase in clicks

case study photo editing service

Photo Editing Service’s Organic Traffic Grows by 32.87% in 5 Months

Build Your Marketing Team with Me

Looking to scale up your marketing operations? I’ve got you covered. Imagine having a powerhouse team of SEO and content marketers, social media marketing specialists, and website developers collaborate to make your dreams of online success a reality. That’s exactly what I offer. While I currently operate independently, my extensive network allows me to assemble a team of industry experts specifically for your project—like a one-stop shop for all your SEO and content writer needs. More skills mean faster growth.

This means you won’t have to hire, manage, or coordinate multiple freelancers or agencies. I take on the responsibility of building and leading this curated team, ensuring that every member is productive and working towards propelling your brand forward.

Let’s take the hassle out of scaling your marketing efforts and focus on what truly matters—growing your business and achieving your objectives.

Your Digital Growth, My Mission. Let's Make Your Brand Unforgettable.

Let’s turn your vision into reality—because your success starts with the right SEO and content marketing strategy.

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