Digital marketing is an umbrella term for all the strategies used to market products and services online. Campaigns can appear anywhere including laptops, computers, phones, tablets, etc., and can take many forms—text, videos, ads, social media posts, and email, to name a few. The massive success of digital marketing translated into $521.02 billion in digital…
Are SEO Services Worth It? All Your Questions Answered
In the course of my professional career, I’ve seen almost all types of clients imaginable. You have the decades-old businesses looking to tap into the digital market; the startups and bootstrapped purely remote-based service providers; the local home services such as plumbers, roofers, etc.; your statewide legal firms; and other startup digital marketing agencies. While…
9 Digital Marketing Channels that Actually Works
Being in the digital marketing industry and providing SEO services for over 13 years, I’ve seen trends come and go. What’s hot and trending today may not be so hot tomorrow. This is the reason why I’ve always told my clients that while I’m pretty confident about my skills, I wouldn’t claim to be a “master”. Whether traditional or…
SEO Tips for Small Businesses that Will Change the Game
Budget constraints are probably the number one hurdle small businesses face when marketing. They don’t have a lot of resources. That’s why most small business owners are highly critical of where they spend it. While ads can deliver quick results, you can easily blow your budget without seeing any ROI. SEO is a great marketing…
Why Content Marketing Can’t only be About Your Services?
By now, you’ve probably heard a lot about how effective content marketing is, especially since internet users today are a bit more critical of what they see and read online. Years back, digital marketers could get away with simply bombarding their audiences with content about their products or services. But not anymore. Nowadays, effective content…
SEO: How Long Does it Take to Start Working? (2022)
While I was doing my weekly learning, I stumbled upon this article by Jeremy Knauff on Search Engine Journal about How Long Does SEO Take? And pretty much like any other SEO specialists on the planet, I’ve been asked the same question by clients, especially those who are newbies in the digital world. As much…
A Comprehensive Guide to the Best SEO Tools Today
Search engine optimization is the process of optimizing your website to increase its visibility when users search for keywords relevant to your brand, products, and services. While incremental modifications to your site may seem insignificant, collectively they can have a valuable impact on making the user experience better and as a result, boost your performance…
Why Blog? The Role of Blogging in Content Marketing
Most businesses are aware of the role that content marketing plays in promoting their products or services. What many don’t realize, however, is the important role that blogging can play in content marketing. By creating quality blog content, businesses can reach a wider audience, engage potential customers, and build trust and credibility with their target…
Content Marketing: What is Thought Leadership? How Do You Do It, Exactly?
We hear the words thought leadership all the time. However, when we think of what it means, there’s no one clear answer. It’s a skill, but can also be a type of content or a marketing strategy. For several years of providing content marketing services in the Philippines, thought leadership is something that we strive…
Ultimate Content Marketing Guide 2022
Before all the cool video ads that Old Spice was pumping, Old Spice was sticking to their old image and was having a hard time keeping up with its competitors in 2011. Out of necessity, they ditched their old image in favor of an image of youth and hotness. With the series of funny and…