There are many ways to look for a healthcare professional. But in today’s digital age, it’s become an instinct to look them up online. By typing in a keyword or phrase, users can instantly discover a long list of medical professionals within their area. For most users, the top results are the only results that…
Local SEO: What is it, and How Does it Works? (Ultimate Guide)
Although digital channels present a wider range of reach for businesses, your proximity to potential customers still matters. Especially for certain industries like food, fashion and clothing, and other eCommerce products, the nearer you are, the more likely your customers will purchase from you—or visit your store. The reason is obvious—you can get to cater…
Link Building: The Complete Guide to Level Up Your Link Acquisition Game
Probably, the most popular and essential off-page SEO strategy is link building. While many argue that building links is no longer as effective as it used to be, there’s no denying that links are still a ranking factor in Google’s algorithm. And this is for a simple reason: third-party links, or links that are not…
SEO for Lead Generation: All Your Questions Answered
When it comes to digital marketing, SEO marketing has been noted as one of the most powerful lead generation strategies. In fact, 70% of marketers think SEO delivers better results than PPC when generating leads. There are a number of reasons why SEO is more effective than PPC for lead generation. For one, it’s more…
What is SWOT Analysis & How to Perform It in SEO
A SWOT analysis covers four key attributes: strengths, weaknesses, opportunities, and threats. It is a usual method across the business industry that exists to streamline your marketing strategies — identify opportunities with the most potential to deliver high returns or the most dangerous threats to avoid. What’s great about this approach is that you can…
SEO for Dentists: How to Reach More Patients with Local SEO
Marketing your dental clinic is essential if you want your practice to thrive. More than bringing in new patients and strengthening your relationship with existing ones, your objective in promoting your clinic should be to educate consumers about why regular trips to the dentist are essential. Why? Because a lot of people are not so…
15 Types of Content Marketing (and No It’s Not Just About Blogs)
I hate to break it to you, but content marketing is not just about blogging. In fact, there are all sorts of content marketing types out there—and each one can be just as effective (if not more so) than a blog post. Google recently announced a new update focusing on user-first content—Helpful Content Update. According…
6 Google Tips to Optimize For Ecommerce Search Results
What do you do when you want to buy something online? If you’re like most people, your first step would be to do a Google search. You probably wouldn’t have to go past the first one or two pages to find the products you are looking to buy. As a business, site search can be…
19 Best Content Marketing Platforms in 2022
Content marketing is no joke! It has a lot of moving parts and can be pretty overwhelming if you’re just getting started. From doing keyword research and topics to content writing and creating graphics, as well as distribution, there’s a lot to think about! Increased brand awareness, exposure in search results, and engagement with your…
What is Customer Experience & How to Create A CX Strategy
The digital market has always been a crowded place, and when businesses had to move online to survive, the competition is more cutthroat than ever before. Have you ever wondered what sets a business apart from its competitors? The truth is, it’s not the products you offer or the level of service you deliver—not even…