Content Strategist and SEO Specialist Philippines
SEO strategy that fixes visibility problems.
Not just rankings.
I help businesses recover lost traffic, align content with search intent, and build visibility across Google and AI-driven search engines like ChatGPT, Perplexity, and Gemini.
Why SEO and GEO matter right now
The digital world is shifting fast. Traditional search is still the largest driver of website traffic, but AI-powered platforms are rewriting the rules. Businesses that only optimize for Google are already losing ground. Here is what the data says about where search engine optimization and generative engine optimization stand right now.
53%
of all website traffic comes from organic search
60%
of Google searches now end without a click due to AI Overviews
37%
of users now start searches with an AI tool instead of Google
40%
visibility boost from GEO-optimized content in AI responses
These numbers tell a clear story. Organic search still drives the majority of traffic, but zero-click searches and AI-generated answers are changing how people discover information. Businesses need both SEO and GEO working on the same page.
Who I work with
Most businesses I work with share the same frustration. They have invested time and budget into content marketing and search engine optimization, but the results have not matched the effort. Keyword rankings fluctuate without a clear reason. Traffic plateaus or drops. They need someone who can analyze the data, identify trends, and develop a strategy that actually moves the numbers.
- Businesses that lost organic traffic after a Google algorithm update and need a clear recovery plan
- Marketing teams are publishing online content but not seeing results in search engines or website traffic
- Companies preparing for AI search visibility shifts across platforms like ChatGPT, Perplexity, and Google AI Overviews
- Digital marketing agencies need senior-level SEO strategy support without hiring in-house teams
- Founders who want clarity before scaling their SEO investment or choosing between SEO firms
Senior SEO strategy, fully managed
Most businesses looking for SEO help face the same question: do we need a full team, or just the right strategist? The answer depends on where you are and what the problem requires.
What I offer is direct access to senior-level SEO Philippines expertise from the start of the engagement. The person building your strategy is the same person who reviews your GA4, runs your content audits, and analyzes your keyword rankings. That closeness to the data means faster decisions and sharper recommendations grounded in SEO best practices specific to your situation.
I operate as a managed service. That means when a project calls for additional support, I bring in the right people and manage the entire process. I scope the work, oversee quality, and take responsibility for the output. You keep one point of contact. You stay focused on your business while I handle the moving parts.
This setup gives you the strategic depth of working with someone who has 16 years of search engine marketing experience. It also gives you the flexibility to scale. If your project grows and needs a larger team, I will build that team around the engagement and run it. You never have to recruit, vet, or manage additional people. That is my job.
The result is a lean, senior-led engagement where every recommendation ties back to real data from your search engine signals, not a generic playbook. Whether you need a focused sprint to diagnose a traffic drop or an ongoing strategic partner to guide your digital marketing operations, the model adapts to your needs.
Are You Ready for Growth?
Contact me today to learn more about my SEO services. Let’s grow your online business today!
SEO and Content Tech Stack
The right tools matter when you’re doing strategy work. Not only does it move the needle at a faster pace, but it also helps me get spot on with my output. I work across a broad range of marketing platforms. This means I can plug into your existing stack or recommend what makes sense for your situation.
Companies I’ve Worked With
Over the decade, I have worked with startups, mid-market companies, and enterprise teams across Metro Manila and international markets. My client base spans multiple industries, from SaaS and ecommerce to finance, healthcare, digital marketing agencies, and professional services.
How I help teams improve search visibility
Every engagement starts with a clear problem. I do not sell packages or retainers based on a generic checklist. Each project is scoped around your actual visibility challenge, your data, and the digital marketing strategies that will move the needle fastest.
SEO Strategy Engagements
For businesses that need direction before committing more budget to content creation or technical work. This is where most clients start. I audit your current state, review your keyword rankings, study your competitors, and deliver a prioritized roadmap. This includes conducting user research to understand what your target audience actually searches for and how your content maps to those queries.
If you have been relying on guesswork or generic digital marketing solutions, this engagement replaces assumptions with data.
What you get:
Traffic Drop Diagnosis
Something changed. Your organic traffic dropped. Your pages lost positions. Maybe a Google update hit your site, or maybe the problem started months ago and compounded over time. I dig into your analytics, review your search engine signals, and identify what broke. This is not a surface-level check.
I look at indexation issues, content quality signals, link building profiles, backlink health, and competitor movements. You get a diagnosis, a prioritized recovery plan, and a clear explanation of what to fix first. I also examine how your website traffic patterns have shifted and whether your existing content still aligns with what search engines reward.
What you get:
Content Alignment Strategy
Most businesses do not need more SEO blogs. They need their existing content to work harder. By performing content audits on what you already have, mapping it against your target market’s search behavior, and restructuring your content architecture so every page has a clear purpose, you can maximize the value of your content and improve your website’s search visibility.
Content strategists and content marketers who only focus on volume miss the point. My approach focuses on making each piece of engaging content a ranking asset that drives quality leads and customer engagement. The goal is compelling content that provides valuable insights to your readers and signals authority to search engines.
What you get:
AI Search Visibility Preparation
This is the fastest-growing part of my practice, and for good reason. AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews now influence over 60% of search queries. 37% of users start their search with an AI tool instead of Google. If your site is not structured for citation-driven discovery, you are invisible to a growing share of your target audience.
I help businesses adapt their content strategy, site structure, and on-page signals so their brand shows up when AI systems pull answers. This covers structured data, content formatting for LLM consumption, authority signals, and online reputation management across digital platforms.
Research from Princeton shows that GEO-optimized content sees up to 40% higher visibility in AI-generated responses. The overlap between top Google results and AI-cited sources has dropped below 20%. That means ranking well on Google alone is no longer enough. You need a strategy that covers both traditional search engine optimization and generative engine optimization. That is exactly what this engagement delivers.
What you get:
- AI Visibility Audit
- AI SEO
- LLM SEO
- Generative Engine Optimization
Fractional SEO Support
Some businesses need an ongoing senior-level strategy but are not ready to hire a full-time SEO director. That is where fractional support fits. I embed into your workflow, join your calls, review your marketing content and marketing materials, and provide strategic direction on a recurring basis.
Think of it as having a senior content strategist and SEO specialist on your team without the overhead of a full-time hire. This works well for companies managing social media marketing, social media management, email marketing, and content marketing simultaneously. I also collaborate with product marketers when SEO and content strategy need to align with go-to-market plans. I help you keep all channels aligned with your search visibility goals and generate leads from organic search.
What you get:Custom scoping based on your needs
SEO results from real engagements
Cybersecurity Brand Scale Visibility by Over 600%
Florida Lawyer Gets 110% more Organic Clicks
46.3% of Traffic Now Organic for Adelaide Stone Supplier
Adelaide Conveyancing and Law Firm saw a 144% Visibility Surge on Google Search
937% Growth in Organic Traffic for This US-Based Grass Sod Supplier
What working together looks like
I keep the process simple. No onboarding marathons. I focus on understanding your problem, analyzing the data, and building a plan you can act on. Here is how it works.
Step 1: Understand your visibility problem
We start with a free consultation to discuss your situation. I ask questions about your organic traffic patterns, content strategy, and business goals. This helps me assess whether my SEO services are the right fit and whether GEO should be part of the plan.
Step 2: Analyze search data and site signals
I go deep into your Google Analytics, Search Console, and competitive data. I run a full review of your keyword rankings, content performance, and technical health. For GEO engagements, I also audit how your brand appears across AI platforms and identify trends in citation patterns.
Step 3: Prioritize the highest-impact actions
I deliver a strategy that ranks actions by potential impact. You get a clear, prioritized plan that your team can execute on or that I can support directly. Every recommendation is backed by data analysis, not guesswork.
Step 4: Support implementation or guide your team
I can work alongside your developers, content strategists, and marketing team to implement changes. Or I manage the execution through my network, including web development and design services. Either way, you stay informed and in control. The goal is to increase organic traffic, improve conversion rate optimization, and build long-term online visibility across both search engines and AI platforms.
About Maria
I studied journalism in college, and the one thing that stuck with me more than anything else was learning how to spot what works and what does not. Good structure, clear arguments, evidence over opinion. That training gave me a keen eye for content. It also made me realize early on that I love writing.
That love for content is what eventually pulled me into SEO. But it was not a straight line. I spent years bouncing across different areas of digital marketing. Social media marketing. Social media management. Email marketing. Google Ads and online advertising campaigns. Web design coordination. I was good at all of it, but none of it felt like the thing.
Then in 2020, I started treating my own blog like a test lab. I applied everything I had been learning about search engine optimization, content strategy, and keyword research to my own site. The traffic grew. The keyword rankings climbed. The content I published started doing exactly what I had been telling clients their content should do. That was it. I stopped chasing every digital marketing channel and went all in on SEO, content strategy, and now generative engine optimization.
Sixteen years later, I work with clients across North America, Europe, Australia, and Southeast Asia. Different markets, different search engines, different opportunities. That range keeps me sharp. But the thing that still drives the work is the same thing that got me started: I believe content is the backbone of search visibility. Not tricks. Not shortcuts. Good content, built on real data, structured for both people and search engines.
Let's fix what's holding your site back
If something feels off with your keyword rankings, organic traffic, or content performance, I can help you figure out where to start.
Book a free consultation, and I will walk you through what I see in your data and whether my SEO services make sense for your situation.
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