guide to onpage optimization

What is On-page Optimization (The Ultimate Guide)

Imagine you’ve worked hard to create this beautiful website. You’ve agonized over every detail, from the font size to the color scheme. The content is top-notch, and you’re confident that it’s exactly what your target audience is looking for. But there’s a problem. No one is visiting your site. What gives? The answer, in many…

digital marketing roi

ROI in Digital Marketing: Ultimate Guide

Short for return on investment, ROI is a mathematical formula you can use to evaluate your investments and determine how they perform—whether or not your efforts are actually helping your business improve its bottom line. By calculating your ROI, you gain insights you can use to drive future strategies for smarter and data-driven decision-making. ROI…

Outsource SEO Services

Why Is It a Good Idea to Outsource SEO Services 

Outsourcing SEO services to the Philippines is a long-standing industry practice. The country has a large pool of highly-skilled and affordable SEO experts. This makes the Philippines an ideal destination for businesses looking to get the most bang for their buck when it comes to SEO outsourcing. Outsourcing involves hiring a third-party agency to perform…

performance marketing

What is Performance Marketing?

Digital marketing is an umbrella term for all the strategies used to market products and services online. Campaigns can appear anywhere including laptops, computers, phones, tablets, etc., and can take many forms—text, videos, ads, social media posts, and email, to name a few.  The massive success of digital marketing translated into $521.02 billion in digital…

seo services

Are SEO Services Worth It? All Your Questions Answered

In the course of my professional career, I’ve seen almost all types of clients imaginable. You have the decades-old businesses looking to tap into the digital market; the startups and bootstrapped purely remote-based service providers; the local home services such as plumbers, roofers, etc.; your statewide legal firms; and other startup digital marketing agencies. While…

digital marketing channels

9 Digital Marketing Channels that Actually Works

Being in the digital marketing industry and providing SEO services for over 13 years, I’ve seen trends come and go. What’s hot and trending today may not be so hot tomorrow. This is the reason why I’ve always told my clients that while I’m pretty confident about my skills, I wouldn’t claim to be a “master”. Whether traditional or…