Social media marketing is a powerful tool that businesses use to increase awareness of their brand and services on different social media platforms. Businesses typically market their products on Facebook, Twitter, Instagram, and other platforms. Marketing does not solely involve constantly posting promotional posts since your target audience will easily get tired of the same…
Content Marketing Guide 2021
Before all the cool video ads that Old Spice was pumping, Old Spice was sticking to their old image and was having a hard time keeping up with its competitors in 2011. Out of necessity, they ditched their old image in favor of an image of youth and hotness. With the series of funny and…
Content Marketing: Writing that Converts to Sales
Content is everywhere and people love content for various reasons. Whether it’s for entertainment, learning a new skill, or trying to solve a problem, there is content available online to fulfill every need.In marketing, especially on digital platforms, content plays a powerful role not just in driving traffic to a website or making it rank…
Does SEO Really Work? Ways to Convert Organic Traffic to Valid Leads
‘Are SEO services worth it?’ This is one of the most common questions businesses ask (or are hesitant to ask) digital marketing service providers. While we (the experts) understand how staying on top of Google search is the best way to gain valid leads, businesses don’t realize that unless we show them data that it…
Online Reputation Management: How do you solve a problem like J&T Express?
Disclaimer: This article was written without negative intentions on J&T Express Philippines neither is it sponsored by the said company. This article is meant to be an editorial piece that every marketer may probably learn a thing or two. In the two past weeks, the Philippine franchise of J&T Express has been under fire due…
SEO: How Long Does it Take to Start Working?
While I was doing my weekly learning, I stumbled upon this article by Jeremy Knauff on Search Engine Journal about How Long Does SEO Take? And pretty much like any other SEOs in the planet, I’ve been asked the same question by clients especially those who are newbies in the digital world. As much as…
Spotify Marketing Course: Completed!
I’ve always been passionate about music. And I am so happy that I am able to use my digital marketing talent to help artists in promoting their releases and widening their reach. I’ve recently completed my Spotify Marketing Mastery course (and Accelerator Course) on Udemy. This is something I’m really excited to apply in my…
COVID-19 and Marketing: What Now and What to Do Next?
The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights, and encouraged the public to stay at home. In the Philippines (for those who don’t…
How Long is Long? Guide to Blogging this 2020
Since Google introduced the Panda back in 2011, Google has kept a keen eye to content quality for websites particularly focusing on relevance and value. Sites that were cannibalizing keywords and publishing thin content were placed on death row. In 2018, the Medic update has shone the light back on content particularly targeting health and…
Reverse Engineering Customer Pain Points: Sourcing the Right Prospects for Your Outreach Process
As SEO and link building move towards quality over quantity, experts like myself resort to a different, more sophisticated strategy that leans towards PR (public relations) rather than submissions. In my years of doing this strategy, I found this highly effective not just in obtaining quality links but also in providing value to your target…