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Key Takeaways: DIY SEO works when you have time, patience, and a small site, but results slow down fast without consistent effort and technical skills. SEO is more than content. It includes technical setup, analytics, local visibility, and ongoing updates as...
Content is no longer optional for businesses. If you want to be found on Google, or even on new AI-driven services like ChatGPT, your website needs fresh, optimized, and trustworthy content. That’s why 70% of marketers are actively investing in content marketing...
Remote work has changed how businesses think about hiring. Instead of only relying on local job seekers, companies now tap into global freelancing platforms to access skilled professionals at competitive rates. A small business owner in the US can hire professional...
Creating content for your sales funnel isn’t just about churning out blog posts and social media updates. It’s about understanding the specific needs of your audience at every stage of their buying decision. But how do you know which content is appropriate for...
A 2018 Forbes survey of 1,628 millennials and 906 Gen Xers found that roughly 60% of millennials prefer buying products that reflect their personalities. This is where the psychology of marketing comes in. It's all about understanding how consumers think and act. By...
Artificial intelligence reshapes how businesses approach content marketing. With AI content tools, marketers can simplify their processes and deliver high-quality content faster than ever. In fact, 51% of marketers already use AI content creation, and 80% plan to...
Content marketing ROI (return on investment) is the ultimate measure of success in any content strategy. It tells you how much revenue your marketing efforts are actually bringing in compared to the cost of those efforts. In a world where content marketing budgets are...
Digital content creation is more than just producing pretty pictures or writing catchy blog posts—it’s the backbone of everything you consume online. From the moment you click on a YouTube video, scroll through an Instagram feed, or land on a website, you're engaging...
Content marketing is no joke! It has a lot of moving parts and can be pretty overwhelming if you’re just getting started. From doing keyword research and topics to content writing and creating graphics, as well as distribution, there’s a lot to think about. Increased...