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As a startup, reaching the ideal target audience is of utmost importance. While classic advertising methods can be effective, content marketing completely revolutionizes your approach. Content marketing is more than just viral videos and snappy tweets. It's about...
In this guide, I’ve outlined a quick process on how to create a successful content strategy for your website and social media. This includes tips on how to find the right topic ideas and keywords, how to create engaging content that readers will love, how to promote your posts across social media platforms, and many more.
In my decade-long experience as an SEO specialist, I've worked with many businesses that have underestimated the search engine optimization process, and yet they have unrealistic expectations of their campaigns. It's pretty hilarious and frustrating at the same time....
If you're a small business, chances are your target audience resides in the location you serve. Optimizing for local search enables potential customers to find your store more, culminating in more foot traffic. Local SEO is vital for any small business eager to get...
SEO marketing is an ever-changing domain of online marketing. As the search engine giant, Google ensures its algorithms are up-to-date with the latest digital trends and user behaviors. Every year, marketers have the chance to benefit from current SEO trends by...
Google My Business—now called Google Business Profile—is a free tool that allows businesses to manage their presence across Google’s host of products, including Google Search and Maps. While digital marketing involves an expansive number of sub-disciplines, there are...
Businesses looking into video marketing mostly see it as getting into YouTube — and somehow they are not wrong. YouTube is the largest video-sharing site with over 2.1 billion monthly active users today.However, video marketing and optimizing your video for search go...
Google has finished rolling out its helpful content update, and SEO experts are experiencing significant volatility and fluctuations in their Google search rankings. As part of its continuing effort to better connect users to valuable information, the search engine...
Link building is an essential part of any SEO strategy and can benefit your business in more ways than you can imagine. However, not all links are created equal. Some are not always worth your while. One, in particular, reciprocal links have the SEO industry divided...