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More small businesses are looking beyond their borders to scale smart—without bloating overhead costs. And the Philippines stands out as a go-to destination. With over 1.57 million Filipinos working in the business process outsourcing (BPO) industry and a 10–15% share...
A 2018 Forbes survey of 1,628 millennials and 906 Gen Xers found that roughly 60% of millennials prefer buying products that reflect their personalities. This is where the psychology of marketing comes in. It's all about understanding how consumers think and act. By...
Artificial intelligence reshapes how businesses approach content marketing. With AI content tools, marketers can simplify their processes and deliver high-quality content faster than ever. In fact, 51% of marketers already use AI content creation, and 80% plan to...
In my decade-long experience as an SEO specialist, I've worked with many businesses that have underestimated the search engine optimization process, and yet they have unrealistic expectations of their campaigns. It's pretty hilarious and frustrating at the same time....
Looking to grow your legal practice? Then look into SEO marketing and SEO services. Search engine optimization (SEO) is essential to any successful online marketing strategy. By targeting the right keywords and optimizing your website content, you can bring more...
Rank for local map pack to improve online visibility and attract more customers! If you're a local business, chances are your target audience resides in the location you serve. Optimizing online visibility for local search engines enables more customers to find your...
SEO marketing is an ever-changing domain of online marketing. As the search engine giant, Google ensures its algorithms are up-to-date with the latest digital trends and user behaviors. Every year, marketers have the chance to benefit from current SEO trends by...
Google My Business—now called Google Business Profile—is a free tool that allows businesses to manage their presence across Google’s host of products, including Google Search and Maps. While digital marketing involves an expansive number of sub-disciplines, there are...
Businesses looking into video marketing mostly see it as getting into YouTube — and somehow they are not wrong. YouTube is the largest video-sharing site with over 2.1 billion monthly active users today.However, video marketing and optimizing your video for search go...