In the U.S. alone, approximately 32.6 million people—roughly 22% of the workforce—are working remotely as of 2025. Many of them are part of remote teams or hybrid work arrangements, and research continues to show that they’re not just working,...
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content marketing strategy
13 Best Upwork Alternatives (Plus Why Direct Hire May Be Better)
Remote work has changed how businesses think about hiring. Instead of only relying on local job seekers, companies now tap into global freelancing platforms to access skilled professionals at competitive rates. A small business owner in the US can hire professional...
Blog Content Writing Tips: How to Create Posts That Drive Traffic and Authority
Many businesses and writers wonder if blogging is still worth it with AI overviews dominating search results. The truth is, well-written blog posts remain one of the most effective ways to build authority, drive traffic, and connect with your target audience. With the...
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How to Make Outsourcing Successful
More small businesses are looking beyond their borders to scale smart—without bloating overhead costs. And the Philippines stands out as a go-to destination. With over 1.57 million Filipinos working in the business process outsourcing (BPO) industry and a 10–15% share...
How Much Does it Cost To Outsource Marketing
Outsourcing your marketing can be a game-changer, especially for small businesses looking to scale without the hefty price tag of an in-house team. But how much does it cost to outsource marketing? In this guide, we’ll break down the outsourcing costs you can expect...
What is User-Generated Content and Why It is Important?
Imagine you’re scrolling through Instagram, and several posts catch your eye—a fresh pair of sneakers, a glowing review of the latest gadget, or an exciting unboxing video. That’s user-generated content (UGC) in action. If you're new to this concept, you'll probably...
Maximizing Impact with Customer-Centric SEO
Ranking high on Google is no longer enough. What matters more is why your content ranks—and more importantly, who it’s for. According to a 2023 report from Forrester, customer-obsessed companies grow 2.5 times faster than those that don’t prioritize their audience....
20 Ways to Come Up With New Content Ideas
Did you know that blogs are still the most widely used content type for demand generation among content marketers? And 77% of marketers are using video content, including quick how-to videos, to engage their audiences? So, how do you stand out? It lies in your...
What To Know Before You Hire Someone For SEO
A Melbourne-based clinic spent thousands on ads but still couldn’t crack page one of the search engine results pages. Sound familiar? With 44% of companies now using search engine optimization—and the SEO industry projected to hit $106.9 billion by 2025—it’s clear...