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Ranking high on Google is no longer enough. What matters more is why your content ranks—and more importantly, who it’s for. According to a 2023 report from Forrester, customer-obsessed companies grow 2.5 times faster than those that don’t prioritize their audience....
A Melbourne-based clinic spent thousands on ads but still couldn’t crack page one of the search engine results pages. Sound familiar? With 44% of companies now using search engine optimization—and the SEO industry projected to hit $106.9 billion by 2025—it’s clear...
Have you noticed how Google search results display a summary of answers to your search query, much like the one below?This is a new feature introduced by Google called AI Overviews. This is part of their Search Generative Experience in Search Labs. Simply put, these...
A 2018 Forbes survey of 1,628 millennials and 906 Gen Xers found that roughly 60% of millennials prefer buying products that reflect their personalities. This is where the psychology of marketing comes in. It's all about understanding how consumers think and act. By...
Artificial intelligence reshapes how businesses approach content marketing. With AI content tools, marketers can simplify their processes and deliver high-quality content faster than ever. In fact, 51% of marketers already use AI content creation, and 80% plan to...
Content marketing ROI (return on investment) is the ultimate measure of success in any content strategy. It tells you how much revenue your marketing efforts are actually bringing in compared to the cost of those efforts. In a world where content marketing budgets are...
Digital content creation is more than just producing pretty pictures or writing catchy blog posts—it’s the backbone of everything you consume online. From the moment you click on a YouTube video, scroll through an Instagram feed, or land on a website, you're engaging...
Content marketing is no joke! It has a lot of moving parts and can be pretty overwhelming if you’re just getting started. From doing keyword research and topics to content writing and creating graphics, as well as distribution, there’s a lot to think about. Increased...
Keyword research is the most important aspect of your SEO marketing. Imagine if you put all your time and effort into creating the best website with the most amazing content, but no one ever sees it because you chose the wrong keywords. It would be a shame, right?...