Blog
Did you know that blogs are still the most widely used content type for demand generation among content marketers? And 77% of marketers are using video content, including quick how-to videos, to engage their audiences? So, how do you stand out? It lies in your...
Creating content for your sales funnel isn’t just about churning out blog posts and social media updates. It’s about understanding the specific needs of your audience at every stage of their buying decision. But how do you know which content is appropriate for...
A 2018 Forbes survey of 1,628 millennials and 906 Gen Xers found that roughly 60% of millennials prefer buying products that reflect their personalities. This is where the psychology of marketing comes in. It's all about understanding how consumers think and act. By...
Do you know that nearly half of U.S. shoppers start buying on search engines like Google? And SEO leads boast a 14.6% close rate, making it one of the most effective marketing channels. It’s no wonder many businesses prioritize SEO to boost website traffic and drive...
A great blog post may contain all the super helpful information for readers online. But when writing content, how long should a blog post be to provide an amazing post to your target audience? Google’s recent updates have placed a higher emphasis on the importance of...
Starting a blog can feel like standing at the base of a mountain, staring up at the summit of blogging success. It’s an exciting journey but one that can quickly turn overwhelming if you’re not careful. The path is littered with common blogging mistakes that can...
Keeping your blog content updated isn’t just a nice-to-have—it’s essential for staying relevant in today’s fast-moving digital landscape. As Google prioritizes fresh and relevant content, regularly updating your blog post can significantly impact your search rankings...
The sheer volume of content available at our fingertips, from social media feeds and email newsletters to blog posts and online articles, can be overwhelming. This phenomenon, often called "content infobesity," is a form of information overload in which the abundance...
As AI technology advances, content creators use tools like ChatGPT to streamline their content creation process. ChatGPT, an AI language model developed by OpenAI, can generate human-like text based on the input it receives. While ChatGPT offers a convenient way to...