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Maria Espie

How To Algorithm-Proof Your Content From Google Updates

How To Algorithm-Proof Your Content From Google Updates

As an SEO expert, you're likely familiar with the frustration of seeing your hard-earned rankings drop following a Google algorithm update. It can often feel like you're constantly trying to catch up, understanding what changed, and how to adjust your strategy. But...

How Does Search Engine Ranking Work?

How Does Search Engine Ranking Work?

Visibility is currency in this day and age. Search engine ranking is a critical asset for businesses vying for attention online—whether you're a local startup or a sprawling enterprise. Your presence in search engine results directly influences customer trust. It also...

Latest Posts

Link Building: The Complete Guide to Level Up Your Link Acquisition Game

Link Building: The Complete Guide to Level Up Your Link Acquisition Game

Probably, the most popular and essential off-page SEO strategy is link building. While many argue that building links is no longer as effective as it used to be, there’s no denying that links are still a ranking factor in Google’s algorithm. And this is for a simple...

What is SWOT Analysis & How to Perform It in SEO

What is SWOT Analysis & How to Perform It in SEO

A SWOT analysis covers four key attributes: strengths, weaknesses, opportunities, and threats. It is a usual method across the business industry that exists to streamline your marketing strategies — identify opportunities with the most potential to deliver high...

SEO for Dentists: How to Reach More Patients with Local SEO

SEO for Dentists: How to Reach More Patients with Local SEO

Marketing your dental clinic is essential if you want your practice to thrive. More than bringing in new patients and strengthening your relationship with existing ones, your objective in promoting your clinic should be to educate consumers about why regular trips to...

15 Types of Content Marketing (and No It’s Not Just About Blogs)

15 Types of Content Marketing (and No It’s Not Just About Blogs)

I hate to break it to you, but content marketing is not just about blogging. In fact, there are all sorts of content marketing types out there—and each one can be just as effective (if not more so) than a blog post. Google recently announced a new update focusing on...

6 Google Tips to Optimize For Ecommerce Search Results

6 Google Tips to Optimize For Ecommerce Search Results

What do you do when you want to buy something online?  If you’re like most people, your first step would be to do a Google search. You probably wouldn’t have to go past the first one or two pages to find the products you are looking to buy.  As a business,...

What is Customer Experience & How to Create A CX Strategy

What is Customer Experience & How to Create A CX Strategy

The digital market has always been a crowded place, and when businesses had to move online to survive, the competition is more cutthroat than ever before. Have you ever wondered what sets a business apart from its competitors? The truth is, it’s not the products you...