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Many business owners and marketing heads hesitate to use AI-generated content because of one big question: Does Google penalize AI content? The fear usually comes from outdated advice or speculation that search engines will flag AI content and push it down in...
A Melbourne-based clinic spent thousands on ads but still couldn’t crack page one of the search engine results pages. Sound familiar? With 44% of companies now using search engine optimization—and the SEO industry projected to hit $106.9 billion by 2025—it’s clear...
Have you noticed how Google search results display a summary of answers to your search query, much like the one below?This is a new feature introduced by Google called AI Overviews. This is part of their Search Generative Experience in Search Labs. Simply put, these...
Outsourcing SEO services to the Philippines is a long-standing industry practice. The country has a large pool of highly-skilled and affordable SEO experts. This makes the Philippines an ideal destination for businesses looking to get the most bang for their buck when...
Digital marketing is an umbrella term for all the strategies used to market products and services online. Campaigns can appear anywhere including laptops, computers, phones, tablets, etc., and can take many forms—text, videos, ads, social media posts, and email, to...
In the course of my professional career, I’ve seen almost all types of clients imaginable. You have the decades-old businesses looking to tap into the digital market; the startups and bootstrapped purely remote-based service providers; the local home services such as...
Being in the digital marketing industry and providing SEO services for over 13 years, I've seen trends come and go. What's hot and trending today may not be so hot tomorrow. This is the reason why I've always told my clients that while I'm pretty...
Budget constraints are probably the number one hurdle small businesses face when marketing. They don't have a lot of resources. That's why most small business owners are highly critical of where they spend it. While ads can deliver quick results, you can easily blow...
By now, you've probably heard a lot about how effective content marketing is, especially since internet users today are a bit more critical of what they see and read online. Years back, digital marketers could get away with simply bombarding their audiences with...