We hear the words thought leadership all the time. However, when we think of what it means, there’s no one clear answer. It’s a skill, but can also be a type of content or a marketing strategy. For several years of providing content marketing services in the Philippines, thought leadership is something that we strive…
Ultimate Content Marketing Guide 2022
Before all the cool video ads that Old Spice was pumping, Old Spice was sticking to their old image and was having a hard time keeping up with its competitors in 2011. Out of necessity, they ditched their old image in favor of an image of youth and hotness. With the series of funny and…
25 Clever Content Marketing Examples with Amazing Results
Content creation is the key to any successful digital marketing campaign, and businesses must constantly churn out relevant content to their respective audiences. However, our minds aren’t perfect to produce the perfect content with the most creative way to deliver it. Sooner or later, we’ll end up recycling old ideas, writing stale content, and losing…
Content Marketing: Writing that Converts to Sales
Content is everywhere and people love content for various reasons. Whether it’s for entertainment, learning a new skill, or trying to solve a problem, there is content available online to fulfill every need.In marketing, especially on digital platforms, content plays a powerful role not just in driving traffic to a website or making it rank…
Reverse Engineering Customer Pain Points: Sourcing the Right Prospects for Your Outreach Process
As SEO and link building move towards quality over quantity, experts like myself resort to a different, more sophisticated strategy that leans towards PR (public relations) rather than submissions. In my years of doing this strategy, I found this highly effective not just in obtaining quality links but also in providing value to your target…
There’s No Such Thing as Perfect Content!
Finding Good Topics to Write about and Other Content Marketing Tips Content marketing may seem overwhelming at first – and quite challenging! To be honest, I sometimes struggle with it too! In the old days, we call it “writer’s block”. And it’s not because you can’t think of anything to write, it’s more of not…
6 Steps to Creating a Fool-Proof Content Marketing Strategy for Your Business
Fool-Proof Content Marketing Strategy It is easy to write content that your target audience would be interested in but not pairing it with a fool-proof content marketing strategy would make it a flop. I believe in the power of a content marketing and its efficiency in luring in new customers, educating users, driving revenue and…