Case Study:
From Invisible to Unstoppable:
46.3% of Website Traffic Now Comes from Organic for this Adelaide Natural Stone Supplier
When this natural stone supplier in Adelaide was handed over to me, they had a stunning range of products—granite, bluestone, basalt—but their online presence was barely making a dent in the market. Their website wasn’t driving the traffic they needed, and without traffic, there were no sales.
They had a simple goal: get more people to their site and turn those visitors into customers. But in the highly competitive world of online search, simply existing wasn’t enough. They needed a strategy. They needed reliable SEO services.
About this eCommerce Company
This South Australian-owned business specializes in premium natural stone products for paving, walling, coping, and tiles. With a reputation for quality and craftsmanship, they provide architects, landscapers, and homeowners with the materials they need to bring their projects to life.
But here’s the problem—no matter how good their products were, if people couldn’t find them online, they’d miss out on sales.
The Challenge
When I took over their eCommerce SEO campaign in early 2024, the website had the potential to be a top player in the natural stone industry, but a few key things were holding them back:
- Low Organic Visibility – Most potential customers were searching for natural stone products on Google, but the website wasn’t ranking well enough to be seen.
- Lack of Content – Their site had minimal content, meaning there wasn’t enough information to engage visitors or help search engines understand what they offered.
- Underperforming Engagement – Even the traffic they did get wasn’t sticking around. Without engaging content and optimized user experience, visitors were bouncing off the site.
Where I Rocked
To turn things around, we built a strong SEO strategy from the ground up:
On-Page Optimization
A well-optimized website is the foundation of SEO success. I refined meta tags, ensuring each page had compelling, keyword-rich titles and descriptions to improve click-through rates from search results. I conducted a full technical audit, identifying and fixing crawl errors, broken links, and indexation issues that were hindering rankings.
Content Optimization
When I first assessed the site, it lacked the content needed to engage visitors and rank competitively. I developed clear, informative product descriptions that highlighted key features and applications, making it easier for customers to find what they needed. I also created in-depth category pages and educational resources, improving internal linking and authority.
Blog Ideation & Content Gap Analysis
To attract the right audience, I analyzed search trends and competitor content to identify gaps in the market. I then created a blog strategy focused on answering common customer questions, showcasing real-world applications of their products, and providing expert advice on using natural stone in projects.
Start Your Success Story. Hire an SEO Expert Today!
Struggling with online visibility? See how we revolutionized a leading Adelaide firm’s digital reach through innovative SEO strategies. Their journey from obscurity to market dominance reflects our expertise. Don’t stay hidden; let ‘It’s a Writer’s World’ craft your success story. Hire us for standout SEO and content solutions!
The Organic Results?
A Rock-Solid SEO Win
With the right strategies in place, the impact was undeniable:
Organic traffic increased by 10.73%,
with 46.3% of all Australian sessions coming from Google search.
Visitors from organic search were sticking around, with a 65.84% engagement rate, the highest of any traffic source.
Google organic search users accounted for 36.68%
of total Australian website visitors, increasing by 4.69% since we started.
Google Search Console data showed organic clicks skyrocketed from 652 to 1.09K,
while impressions jumped from 15.9K to 32.1K
—meaning more people were seeing and clicking on their site.
Conclusion
This natural stone supplier went from barely being noticed online to becoming a dominant force in their niche. With stronger rankings, higher traffic, and more engaged visitors, they’re now positioned to attract more customers than ever before. Their website isn’t just a digital brochure anymore—it’s a lead-generating, sales-driving powerhouse. And this is only the beginning. Want results like this for your business? Let’s talk SEO.