Content is everywhere and people love content for various reasons. Whether it’s for entertainment, learning a new skill, or trying to solve a problem, there is content available online to fulfill every need.In marketing, especially on digital platforms, content plays a powerful role not just in driving traffic to a website or making it rank…
Does SEO Really Work? Ways to Convert Organic Traffic to Valid Leads
‘Are SEO services worth it?’ This is one of the most common questions businesses ask (or are hesitant to ask) digital marketing service providers. While we (the experts) understand how staying on top of Google search is the best way to gain valid leads, businesses don’t realize that unless we show them data that it…
Online Reputation Management: How do you solve a problem like J&T Express?
Disclaimer: This article was written without negative intentions on J&T Express Philippines neither is it sponsored by the said company. This article is meant to be an editorial piece that every marketer may probably learn a thing or two. In the two past weeks, the Philippine franchise of J&T Express has been under fire due…
Spotify Marketing Course: Completed!
I’ve always been passionate about music. And I am so happy that I am able to use my digital marketing talent to help artists in promoting their releases and widening their reach. I’ve recently completed my Spotify Marketing Mastery course (and Accelerator Course) on Udemy. This is something I’m really excited to apply in my…
COVID-19 and Marketing: What Now and What to Do Next?
The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights, and encouraged the public to stay at home. In the Philippines (for those who don’t…
How Long is Long? Guide to Blogging this 2020
Since Google introduced the Panda back in 2011, Google has kept a keen eye to content quality for websites particularly focusing on relevance and value. Sites that were cannibalizing keywords and publishing thin content were placed on death row. In 2018, the Medic update has shone the light back on content particularly targeting health and…
Reverse Engineering Customer Pain Points: Sourcing the Right Prospects for Your Outreach Process
As SEO and link building move towards quality over quantity, experts like myself resort to a different, more sophisticated strategy that leans towards PR (public relations) rather than submissions. In my years of doing this strategy, I found this highly effective not just in obtaining quality links but also in providing value to your target…
Content Marketing: Why you need to create a buyer persona first before publishing anything
Content is a very powerful marketing tool that most businesses misuse due to a lack of strategy. Without a good strategy, it is easy to waste valuable resources (specifically time and effort) into producing content without a clear vision as to where you are heading. This puts us back to the basics. Ask yourself or…
There’s No Such Thing as Perfect Content!
Finding Good Topics to Write about and Other Content Marketing Tips Content marketing may seem overwhelming at first – and quite challenging! To be honest, I sometimes struggle with it too! In the old days, we call it “writer’s block”. And it’s not because you can’t think of anything to write, it’s more of not…
6 Steps to Creating a Fool-Proof Content Marketing Strategy for Your Business
Fool-Proof Content Marketing Strategy It is easy to write content that your target audience would be interested in but not pairing it with a fool-proof content marketing strategy would make it a flop. I believe in the power of a content marketing and its efficiency in luring in new customers, educating users, driving revenue and…