Content is a very powerful marketing tool that most businesses misuse due to a lack of strategy. Without a good strategy, it is easy to waste valuable resources (specifically time and effort) into producing content without a clear vision as to where you are heading. This puts us back to the basics. Ask yourself or…
There’s No Such Thing as Perfect Content!
Finding Good Topics to Write about and Other Content Marketing Tips Content marketing may seem overwhelming at first – and quite challenging! To be honest, I sometimes struggle with it too! In the old days, we call it “writer’s block”. And it’s not because you can’t think of anything to write, it’s more of not…
6 Steps to Creating a Fool-Proof Content Marketing Strategy for Your Business
Fool-Proof Content Marketing Strategy It is easy to write content that your target audience would be interested in but not pairing it with a fool-proof content marketing strategy would make it a flop. I believe in the power of a content marketing and its efficiency in luring in new customers, educating users, driving revenue and…