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A Melbourne-based clinic spent thousands on ads but still couldn’t crack page one of the search engine results pages. Sound familiar? With 44% of companies now using search engine optimization—and the SEO industry projected to hit $106.9 billion by 2025—it’s clear...
Content marketing is no joke! It has a lot of moving parts and can be pretty overwhelming if you’re just getting started. From doing keyword research and topics to content writing and creating graphics, as well as distribution, there’s a lot to think about. Increased...
Keyword research is the most important aspect of your SEO marketing. Imagine if you put all your time and effort into creating the best website with the most amazing content, but no one ever sees it because you chose the wrong keywords. It would be a shame, right?...
In my decade-long experience as an SEO specialist, I've worked with many businesses that have underestimated the search engine optimization process, and yet they have unrealistic expectations of their campaigns. It's pretty hilarious and frustrating at the same time....
Looking to grow your legal practice? Then look into SEO marketing and SEO services. Search engine optimization (SEO) is essential to any successful online marketing strategy. By targeting the right keywords and optimizing your website content, you can bring more...
Rank for local map pack to improve online visibility and attract more customers! If you're a local business, chances are your target audience resides in the location you serve. Optimizing online visibility for local search engines enables more customers to find your...
SEO marketing is an ever-changing domain of online marketing. As the search engine giant, Google ensures its algorithms are up-to-date with the latest digital trends and user behaviors. Every year, marketers have the chance to benefit from current SEO trends by...
Google My Business—now called Google Business Profile—is a free tool that allows businesses to manage their presence across Google’s host of products, including Google Search and Maps. While digital marketing involves an expansive number of sub-disciplines, there are...
Businesses looking into video marketing mostly see it as getting into YouTube — and somehow they are not wrong. YouTube is the largest video-sharing site with over 2.1 billion monthly active users today.However, video marketing and optimizing your video for search go...