Being in the digital marketing industry and providing SEO services for over 13 years, I’ve seen trends come and go. What’s hot and trending today may not be so hot tomorrow. This is the reason why I’ve always told my clients that while I’m pretty confident about my skills, I wouldn’t claim to be a “master”. Whether traditional or…
SEO Tips for Small Businesses that Will Change the Game
Budget constraints are probably the number one hurdle small businesses face when marketing. They don’t have a lot of resources. That’s why most small business owners are highly critical of where they spend it. While ads can deliver quick results, you can easily blow your budget without seeing any ROI. SEO is a great marketing…
Why Content Marketing Can’t only be About Your Services?
By now, you’ve probably heard a lot about how effective content marketing is, especially since internet users today are a bit more critical of what they see and read online. Years back, digital marketers could get away with simply bombarding their audiences with content about their products or services. But not anymore. Nowadays, effective content…
SEO: How Long Does it Take to Start Working? (2022)
While I was doing my weekly learning, I stumbled upon this article by Jeremy Knauff on Search Engine Journal about How Long Does SEO Take? And pretty much like any other SEO specialists on the planet, I’ve been asked the same question by clients, especially those who are newbies in the digital world. As much…
A Comprehensive Guide to the Best SEO Tools Today
Search engine optimization is the process of optimizing your website to increase its visibility when users search for keywords relevant to your brand, products, and services. While incremental modifications to your site may seem insignificant, collectively they can have a valuable impact on making the user experience better and as a result, boost your performance…
Does SEO Really Work? Ways to Convert Organic Traffic to Valid Leads
‘Are SEO services worth it?’ This is one of the most common questions businesses ask (or are hesitant to ask) digital marketing service providers. While we (the experts) understand how staying on top of Google search is the best way to gain valid leads, businesses don’t realize that unless we show them data that it…
COVID-19 and Marketing: What Now and What to Do Next?
The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights, and encouraged the public to stay at home. In the Philippines (for those who don’t…
Reverse Engineering Customer Pain Points: Sourcing the Right Prospects for Your Outreach Process
As SEO and link building move towards quality over quantity, experts like myself resort to a different, more sophisticated strategy that leans towards PR (public relations) rather than submissions. In my years of doing this strategy, I found this highly effective not just in obtaining quality links but also in providing value to your target…