Imagine you’ve worked hard to create this beautiful website. You’ve agonized over every detail, from the font size to the color scheme. The content is top-notch, and you’re confident that it’s exactly what your target audience is looking for. But there’s a problem. No one is visiting your site. What gives? The answer, in many…
11 Keyword Research Tips that Skyrockets Your SEO to the Next Level
Keyword research is the most important aspect of your SEO marketing. Imagine if you put all your time and effort into creating the best website with the most amazing content, but no one ever sees it because you chose the wrong keywords. It would be a shame, right? Conducting in-depth keyword research lets you understand…
What is SEO in Digital Marketing: Examples and Everything You Need to Know
With businesses and consumers going digital, SEO marketing is no longer an option. It’s a requirement. After all, if you’re not visible online, you’re missing out on potential customers and sales. Google is the most popular search engine, handling over 3.5 billion daily searches. That’s a lot of people looking for information, products, and services…
ROI in Digital Marketing: Ultimate Guide
Short for return on investment, ROI is a mathematical formula you can use to evaluate your investments and determine how they perform—whether or not your efforts are actually helping your business improve its bottom line. By calculating your ROI, you gain insights you can use to drive future strategies for smarter and data-driven decision-making. ROI…
Google Broad Core Algorithm Update: Everything You Need to Know
It’s the age of digital transformation. Businesses have to consistently update their processes to adapt to constant change. But adapt how? As a starting point, you have to stay relevant and build a presence where your audience is—online. SEO marketing is one of the most effective digital marketing strategies you can use to improve your…
Why Is It a Good Idea to Outsource SEO Services
Outsourcing SEO services to the Philippines is a long-standing industry practice. The country has a large pool of highly-skilled and affordable SEO experts. This makes the Philippines an ideal destination for businesses looking to get the most bang for their buck when it comes to SEO outsourcing. Outsourcing involves hiring a third-party agency to perform…
What is Performance Marketing?
Digital marketing is an umbrella term for all the strategies used to market products and services online. Campaigns can appear anywhere including laptops, computers, phones, tablets, etc., and can take many forms—text, videos, ads, social media posts, and email, to name a few. The massive success of digital marketing translated into $521.02 billion in digital…
Are SEO Services Worth It? All Your Questions Answered
In the course of my professional career, I’ve seen almost all types of clients imaginable. You have the decades-old businesses looking to tap into the digital market; the startups and bootstrapped purely remote-based service providers; the local home services such as plumbers, roofers, etc.; your statewide legal firms; and other startup digital marketing agencies. While…
9 Digital Marketing Channels that Actually Works
Being in the digital marketing industry and providing SEO services for over 13 years, I’ve seen trends come and go. What’s hot and trending today may not be so hot tomorrow. This is the reason why I’ve always told my clients that while I’m pretty confident about my skills, I wouldn’t claim to be a “master”. Whether traditional or…
SEO Tips for Small Businesses that Will Change the Game
Budget constraints are probably the number one hurdle small businesses face when marketing. They don’t have a lot of resources. That’s why most small business owners are highly critical of where they spend it. While ads can deliver quick results, you can easily blow your budget without seeing any ROI. SEO is a great marketing…