Content creation is the key to any successful digital marketing campaign, and businesses must constantly churn out relevant content to their respective audiences. However, our minds aren’t perfect to produce the perfect content with the most creative way to deliver it. Sooner or later, we’ll end up recycling old ideas, writing stale content, and losing…
Content Marketing: Writing that Converts to Sales
Content is everywhere and people love content for various reasons. Whether it’s for entertainment, learning a new skill, or trying to solve a problem, there is content available online to fulfill every need.In marketing, especially on digital platforms, content plays a powerful role not just in driving traffic to a website or making it rank…
COVID-19 and Marketing: What Now and What to Do Next?
The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights, and encouraged the public to stay at home. In the Philippines (for those who don’t…
How Long is Long? Guide to Blogging this 2020
Since Google introduced the Panda back in 2011, Google has kept a keen eye to content quality for websites particularly focusing on relevance and value. Sites that were cannibalizing keywords and publishing thin content were placed on death row. In 2018, the Medic update has shone the light back on content particularly targeting health and…
Content Marketing: Why you need to create a buyer persona first before publishing anything
Content is a very powerful marketing tool that most businesses misuse due to a lack of strategy. Without a good strategy, it is easy to waste valuable resources (specifically time and effort) into producing content without a clear vision as to where you are heading. This puts us back to the basics. Ask yourself or…
There’s No Such Thing as Perfect Content!
Finding Good Topics to Write about and Other Content Marketing Tips Content marketing may seem overwhelming at first – and quite challenging! To be honest, I sometimes struggle with it too! In the old days, we call it “writer’s block”. And it’s not because you can’t think of anything to write, it’s more of not…