CategoryContent Marketing

COVID-19 and marketing

COVID-19 and Marketing: What Now and What to Do Next?

The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights, and encouraged the public to stay at home. In the Philippines (for those who don’t…

outreach marketing

Reverse Engineering Customer Pain Points: Sourcing the Right Prospects for Your Outreach Process

As SEO and link building move towards quality over quantity, experts like myself resort to a different, more sophisticated strategy that leans towards PR (public relations) rather than submissions. In my years of doing this strategy, I found this highly effective not just in obtaining quality links but also in providing value to your target…