By now, you’ve probably heard a lot about how effective content marketing is, especially since internet users today are a bit more critical of what they see and read online. Years back, digital marketers could get away with simply bombarding their audiences with content about their products or services. But not anymore. Nowadays, effective content…
Why Blog? The Role of Blogging in Content Marketing
Most businesses are aware of the role that content marketing plays in promoting their products or services. What many don’t realize, however, is the important role that blogging can play in content marketing. By creating quality blog content, businesses can reach a wider audience, engage potential customers, and build trust and credibility with their target…
Content Marketing: What is Thought Leadership? How Do You Do It, Exactly?
We hear the words thought leadership all the time. However, when we think of what it means, there’s no one clear answer. It’s a skill, but can also be a type of content or a marketing strategy. For several years of providing content marketing services in the Philippines, thought leadership is something that we strive…
Ultimate Content Marketing Guide 2022
Before all the cool video ads that Old Spice was pumping, Old Spice was sticking to their old image and was having a hard time keeping up with its competitors in 2011. Out of necessity, they ditched their old image in favor of an image of youth and hotness. With the series of funny and…
25 Clever Content Marketing Examples with Amazing Results
Content creation is the key to any successful digital marketing campaign, and businesses must constantly churn out relevant content to their respective audiences. However, our minds aren’t perfect to produce the perfect content with the most creative way to deliver it. Sooner or later, we’ll end up recycling old ideas, writing stale content, and losing…
Content Marketing: Writing that Converts to Sales
Content is everywhere and people love content for various reasons. Whether it’s for entertainment, learning a new skill, or trying to solve a problem, there is content available online to fulfill every need.In marketing, especially on digital platforms, content plays a powerful role not just in driving traffic to a website or making it rank…
COVID-19 and Marketing: What Now and What to Do Next?
The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights, and encouraged the public to stay at home. In the Philippines (for those who don’t…
How Long is Long? Guide to Blogging this 2020
Since Google introduced the Panda back in 2011, Google has kept a keen eye to content quality for websites particularly focusing on relevance and value. Sites that were cannibalizing keywords and publishing thin content were placed on death row. In 2018, the Medic update has shone the light back on content particularly targeting health and…
Reverse Engineering Customer Pain Points: Sourcing the Right Prospects for Your Outreach Process
As SEO and link building move towards quality over quantity, experts like myself resort to a different, more sophisticated strategy that leans towards PR (public relations) rather than submissions. In my years of doing this strategy, I found this highly effective not just in obtaining quality links but also in providing value to your target…
Content Marketing: Why you need to create a buyer persona first before publishing anything
Content is a very powerful marketing tool that most businesses misuse due to a lack of strategy. Without a good strategy, it is easy to waste valuable resources (specifically time and effort) into producing content without a clear vision as to where you are heading. This puts us back to the basics. Ask yourself or…