From SEO to Content to Digital Marketing (and Every Idea in Between)
What’s New in SEO and Digital Marketing?
How to Rank in AI Overviews
Have you noticed how Google search results display a summary of answers to your search query, much...
Psychology of Marketing: 12 Principles To Influence Your Target Audience
A 2018 Forbes survey of 1,628 millennials and 906 Gen Xers found that roughly 60% of millennials...
11 Keyword Research Tips that Skyrockets Your SEO to the Next Level
Keyword research is the most important aspect of your SEO marketing. Imagine if you put all your...
What’s New in Content Writing and Marketing?
Which Content is Appropriate for Visitors in the Sales Funnel?
Creating content for your sales funnel isn’t just about churning out blog posts and social media updates. It’s about understanding the specific needs of your audience at every stage of their buying decision. But how do you know which content is appropriate for...
How to Get Started With AI Content Marketing
Artificial intelligence reshapes how businesses approach content marketing. With AI content tools, marketers can simplify their processes and deliver high-quality content faster than ever. In fact, 51% of marketers already use AI content creation, and 80% plan to...
Content Marketing ROI: How to Calculate and Optimize Your Strategy
Content marketing ROI (return on investment) is the ultimate measure of success in any content strategy. It tells you how much revenue your marketing efforts are actually bringing in compared to the cost of those efforts. In a world where content marketing budgets are...
What You Should Know About Outsourcing
How Much Does it Cost To Outsource Marketing
Outsourcing your marketing can be a game-changer, especially for small businesses looking to scale without the hefty price tag of an in-house team. But how much does it cost to outsource marketing? In this guide, we’ll break down the outsourcing costs you can expect...
What To Know Before You Hire Someone For SEO
A Melbourne-based clinic spent thousands on ads but still couldn’t crack page one of the search engine results pages. Sound familiar? With 44% of companies now using search engine optimization—and the SEO industry projected to hit $106.9 billion by 2025—it’s clear...
Why Is It a Good Idea to Outsource SEO Services
Outsourcing SEO services to the Philippines is a long-standing industry practice. The country has a large pool of highly-skilled and affordable SEO experts. This makes the Philippines an ideal destination for businesses looking to get the most bang for their buck when...