From SEO to Content to Digital Marketing (and Every Idea in Between)
What’s New in SEO and Digital Marketing?
SEO Virtual Assistants vs SEO Specialists: A Practical Comparison
Key Takeaways SEO virtual assistants support tasks, not strategy. VAs execute assigned SEO...
Generative AI vs Traditional Search: How Search Is Changing
Key Takeaways Generative AI and traditional search now work together Search is no longer one...
Google AI Overviews and SEO: What Changes, What Still Works
Key Takeaways AI Overviews significantly lower CTR for top-ranking pages. Visibility still exists,...
What’s New in Content Writing and Marketing?
How Expensive Is It to Hire Content Marketers in 2026? A Comprehensive Cost Breakdown
Key Takeaways: Content marketing remains a high-ROI investment. Whether you spend $2,500 or $20,000 a month, what matters most is alignment with your business goals—not the size of your budget. Hiring models vary in cost and flexibility. Agencies offer full-service...
Blog Content Writing Tips: How to Create Posts That Drive Traffic and Authority
Many businesses and writers wonder if blogging is still worth it with AI overviews dominating search results. The truth is, well-written blog posts remain one of the most effective ways to build authority, drive traffic, and connect with your target audience. With the...
Hire Content Writers That Actually Get Results: A Business Owner’s Guide
Hiring content writers should feel like a smart move—not a gamble. But if you’ve ever paid for blog posts, product descriptions, or website content that didn’t match your brand or boost your search visibility, you know how tricky it can be. With so many freelance...
What You Should Know About Outsourcing
Textbroker vs iWriter vs (ME) Direct Hire: Which Option Works Best for Your Business?
Finding reliable content writing services shouldn't feel like a gamble. Yet for many small business owners, that's exactly what it becomes when choosing between platforms like Textbroker and iWriter. Both are content mills designed to connect you with freelance...
How Many People Should I Hire for SEO: A Practical Guide for Business Owners
Key Takeaways: Small businesses typically need just one experienced SEO specialist who can handle strategy, technical basics, content direction, and analytics Mid-sized businesses benefit from 2-4 people covering technical SEO, content creation, link building,...
How to Outsource to Philippines
Key Takeaways: The Philippines offers skilled, English-speaking talent, cultural alignment, and a mature BPO ecosystem—ideal for scaling without bloating payroll. Define goals, outputs, and skills first; pick a hiring model (direct, agency/BPO); use clear...