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Remote work has changed how businesses think about hiring. Instead of only relying on local job seekers, companies now tap into global freelancing platforms to access skilled professionals at competitive rates. A small business owner in the US can hire professional...
Artificial intelligence reshapes how businesses approach content marketing. With AI content tools, marketers can simplify their processes and deliver high-quality content faster than ever. In fact, 51% of marketers already use AI content creation, and 80% plan to...
Content marketing ROI (return on investment) is the ultimate measure of success in any content strategy. It tells you how much revenue your marketing efforts are actually bringing in compared to the cost of those efforts. In a world where content marketing budgets are...
Content is everywhere and people love content for various reasons. Whether it’s for entertainment, learning a new skill, or trying to solve a problem, there is content available online to fulfill every need.In marketing, especially on digital platforms, content plays...
‘Are SEO services worth it?’ This is one of the most common questions businesses ask (or are hesitant to ask) SEO service providers. While we (the experts) understand how staying on top of Google search is the best way to gain valid leads, businesses don’t realize...
I've always been passionate about music. And I am so happy that I am able to use my digital marketing talent to help artists in promoting their releases and widening their reach. I've recently completed my Spotify Marketing Mastery course (and Accelerator Course) on...
The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights,...
As SEO and link building move towards quality over quantity, experts like myself resort to a different, more sophisticated strategy that leans towards PR (public relations) rather than submissions. In my years of doing this strategy, I found this highly effective not...
Content is a very powerful marketing tool that most businesses misuse due to a lack of strategy. Without a good strategy, it is easy to waste valuable resources (specifically time and effort) into producing content without a clear vision as to where you are heading....