AuthorMaria Espie

performance marketing

What is Performance Marketing?

Digital marketing is an umbrella term for all the strategies used to market products and services online. Campaigns can appear anywhere including laptops, computers, phones, tablets, etc., and can take many forms—text, videos, ads, social media posts, and email, to name a few.  The massive success of digital marketing translated into $521.02 billion in digital…

seo services

Are SEO Services Worth It? All Your Questions Answered

In the course of my professional career, I’ve seen almost all types of clients imaginable. You have the decades-old businesses looking to tap into the digital market; the startups and bootstrapped purely remote-based service providers; the local home services such as plumbers, roofers, etc.; your statewide legal firms; and other startup digital marketing agencies. While…

digital marketing channels

9 Digital Marketing Channels that Actually Works

Being in the digital marketing industry and providing SEO services for over 13 years, I’ve seen trends come and go. What’s hot and trending today may not be so hot tomorrow. This is the reason why I’ve always told my clients that while I’m pretty confident about my skills, I wouldn’t claim to be a “master”. Whether traditional or…

free seo tools

A Comprehensive Guide to the Best SEO Tools Today

Search engine optimization is the process of optimizing your website to increase its visibility when users search for keywords relevant to your brand, products, and services. While incremental modifications to your site may seem insignificant, collectively they can have a valuable impact on making the user experience better and as a result, boost your performance…

content marketing guide 2021

Ultimate Content Marketing Guide 2022

Before all the cool video ads that Old Spice was pumping, Old Spice was sticking to their old image and was having a hard time keeping up with its competitors in 2011. Out of necessity, they ditched their old image in favor of an image of youth and hotness. With the series of funny and…