AuthorMaria Espie

healthcare SEO

Healthcare SEO: 6 SEO Strategies for Doctors

There are many ways to look for a healthcare professional. But in today’s digital age, it’s become an instinct to look them up online. By typing in a keyword or phrase, users can instantly discover a long list of medical professionals within their area. For most users, the top results are the only results that…

What is SWOT Analysis & How to Perform It in SEO

What is SWOT Analysis & How to Perform It in SEO

A SWOT analysis covers four key attributes: strengths, weaknesses, opportunities, and threats. It is a usual method across the business industry that exists to streamline your marketing strategies — identify opportunities with the most potential to deliver high returns or the most dangerous threats to avoid.  What’s great about this approach is that you can…

content marketing platform

19 Best Content Marketing Platforms in 2022

Content marketing is no joke! It has a lot of moving parts and can be pretty overwhelming if you’re just getting started. From doing keyword research and topics to content writing and creating graphics, as well as distribution, there’s a lot to think about! Increased brand awareness, exposure in search results, and engagement with your…