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Google AI Overviews and SEO: What Changes, What Still Works

Google AI Overviews and SEO: What Changes, What Still Works

Key Takeaways AI Overviews significantly lower CTR for top-ranking pages. Visibility still exists, but attention shifts to AI-generated summaries. Rankings alone no longer predict traffic or performance. Click-through rates are falling even on queries without AI...

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How to Outsource to Philippines

How to Outsource to Philippines

Key Takeaways:   The Philippines offers skilled, English-speaking talent, cultural alignment, and a mature BPO ecosystem—ideal for scaling without bloating payroll. Define goals, outputs, and skills first; pick a hiring model (direct, agency/BPO); use clear...

Do SEO by Myself or Hire an SEO Agent?

Do SEO by Myself or Hire an SEO Agent?

Key Takeaways:   DIY SEO works when you have time, patience, and a small site, but results slow down fast without consistent effort and technical skills. SEO is more than content. It includes technical setup, analytics, local visibility, and ongoing updates as...

ChatGPT Atlas: OpenAI’s New Search Engine is Here

ChatGPT Atlas: OpenAI’s New Search Engine is Here

Key Takeaways:    ChatGPT Atlas changes search forever. It blends browsing and AI-powered search into one seamless experience—no more switching between tabs or search engines. SEO strategies must evolve. Traditional keyword targeting gives way to...

Are Remote Workers Really Working?

Are Remote Workers Really Working?

In the U.S. alone, approximately 32.6 million people—roughly 22% of the workforce—are working remotely as of 2025. Many of them are part of remote teams or hybrid work arrangements, and research continues to show that they’re not just working,...

Does Google Penalize AI Content

Does Google Penalize AI Content

Many business owners and marketing heads hesitate to use AI-generated content because of one big question: Does Google penalize AI content? The fear usually comes from outdated advice or speculation that search engines will flag AI content and push it down in...