95.5% More Organic Sessions and 85% More Clicks for This Global Facade Access Company

About the Corporation

This company specializes in facade access systems for high-rise buildings. Their products and services include building maintenance units (BMUs), monorail systems, davit systems, and fall protection solutions. They serve architects, developers, and facility managers across multiple regions, with dedicated websites for North America, EMEAI, France, Spain, Germany, the Netherlands, and several APAC markets.

Their offerings are highly technical, and their buyer journey is long. The SEO challenge was to build visibility across multiple languages, regions, and search intents while competing with well-established global brands that had years of domain authority.

The Challenge

When I took over the campaign, the company had several things working against them.

Their global site had decent traffic, but regional sites were either brand new or underperforming. Several APAC sites (Hong Kong, Indonesia, China) didn’t even exist yet. Pages across all sites lacked keyword optimization. Service and product descriptions weren’t written for search. Blog content was sparse.

The backlink profile was thin compared to competitors. AI visibility was low. And each regional site needed its own content strategy because search behavior and language differed from market to market.

On top of that, Google rolled out a core algorithm update during the campaign (March 27 to April 8, 2026), followed by ranking fluctuations later in April. Every SEO gain had to survive these shifts.

Where I Rocked

I ran a combined SEO and GEO strategy across 14 regional websites in multiple languages. The work covered content optimization, technical fixes, regional keyword targeting, and AI search visibility. Every initiative was designed to build compounding organic growth while keeping the brand visible in both traditional and AI-powered search results.

I optimized pages across the Global and Regional websites, covering services, solutions, and product pages. Each page was rewritten to target high-intent keywords while keeping the technical accuracy the audience expects. For regional pages, the content has been translated accordingly and optimized using SurferSEO. Additional content assets were also published such as case studies, press releases and project portoflio.

Every blog article and landing page started with a detailed content brief. I didn’t hand the writer a keyword and a word count. Each brief included a competitive analysis of the top-ranking pages for that topic, target keywords with search volume and intent, recommended headings, content gaps the competitors missed, and internal linking opportunities.

I used the skyscraper technique as the foundation for these briefs. I studied what was already ranking on page one, identified where those pieces fell short, and built briefs that gave our writer a clear path to create something more comprehensive and more useful. The goal was to produce content that deserved to outrank what was already there.

This process gave the content team direction without slowing them down. The writer could focus on writing instead of researching, and every published piece had a strategic reason behind it.

I ran a full technical audit across all regional sites and addressed issues that were holding back crawlability and indexation. Indexing errors were identified and resolved so Google could properly discover and rank pages across every region. Meta titles and descriptions were rewritten for all service, product, and solution pages across Global, NAM, EMEAI, and APAC sites.

Broken pages returning 404 errors were redirected to relevant live URLs. Canonical tags were reviewed and corrected across global and regional sites to prevent duplicate content signals from competing pages. Schema markup was implemented to give search engines structured data about the company’s services and locations. Sitemap configurations were cleaned up to support proper regional indexing. Internal linking structures were improved to distribute authority more effectively between high-priority pages.

Each regional site required its own approach. NAM was the most mature, so it got optimized first as a proving ground. The playbook that worked there is now being rolled out to EMEAI, Global, and APAC sites.

Beyond optimization, I localized content for each market to match how users in those regions actually search. Direct translation doesn’t work for SEO. Each piece needed to reflect local terminology, search behavior, and buyer intent. I also proposed and developed new landing pages for regional sites, particularly for APAC EN, EMEAI, and NAM, to capture high-intent traffic that existing pages weren’t addressing.

Citation building was part of the regional strategy as well. I identified relevant directories and industry platforms in each market to build consistent brand mentions and backlinks that support local search authority.

This campaign went beyond traditional SEO. I built a GEO strategy to get the brand cited by AI-powered search platforms like Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.

By April 2026, the brand held the highest AI perception score and the strongest share of voice across all four major AI platforms in its category. That means when users ask non-branded questions about facade access, this company is the most frequently cited brand in AI-generated answers. Google AI Mode and Perplexity showed the strongest leads. ChatGPT was identified as the next growth opportunity.

The numbers behind this GEO performance tell a clear story. Brand mentions grew by 25%. Monthly AI audience increased by 336.3%. A total of 26 pages were being actively cited by AI-generated responses.

The most cited page was a blog article on roof guardrail installation. It appeared in 13 prompts across multiple AI platforms, reaching users in the United States and Australia. That article was written and published during this campaign. It proves a critical point: fresh, keyword-optimized content gets picked up by AI engines quickly and reaches international audiences without paid promotion.

Competitor tracking showed two rival brands experienced sharp declines in AI visibility after March. This brand held steady. The leading competitor had more total citations but showed no growth. This positions the brand for a realistic takeover with scaled content production.

The brand’s backlink profile was one of its weakest areas compared to competitors. I focused on citation-based link building to close that gap. This involved listing the company on relevant industry directories, construction and engineering platforms, and regional business directories across each target market.

Citations do two things at once. They build backlinks that strengthen domain authority, and they create consistent brand mentions that signal legitimacy to both search engines and AI platforms. For a multi-regional brand, having accurate and uniform citations across markets also prevents conflicting business information from confusing local search algorithms.

This work is ongoing. The backlink gap between this brand and its top competitors is still significant, but the foundation is now in place to scale acquisition through content-driven outreach and industry partnerships.

The GEO strategy didn’t just build visibility. It drove measurable business actions.
The brand ranked #1 in AI perception score and share of voice across Google AI Mode, ChatGPT, Perplexity, and Gemini. No competitor in the facade access category matched this positioning on all four platforms.

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