Blog

content marketing strategy

Ultimate Guide: How to Optimize Your Google Business Profile

Ultimate Guide: How to Optimize Your Google Business Profile

Google My Business—now called Google Business Profile—is a free tool that allows businesses to manage their presence across Google’s host of products, including Google Search and Maps. While digital marketing involves an expansive number of sub-disciplines, there are...

Video SEO: 3 Reasons to Optimize Your Video for Search

Video SEO: 3 Reasons to Optimize Your Video for Search

Businesses looking into video marketing mostly see it as getting into YouTube — and somehow they are not wrong. YouTube is the largest video-sharing site with over 2.1 billion monthly active users today.However, video marketing and optimizing your video for search go...

Google Helpful Content Update: Everything You Need to Know

Google Helpful Content Update: Everything You Need to Know

Google has finished rolling out its helpful content update, and SEO experts are experiencing significant volatility and fluctuations in their Google search rankings. As part of its continuing effort to better connect users to valuable information, the search engine...

Latest Posts

Ultimate Guide: How to Optimize Your Google Business Profile

Ultimate Guide: How to Optimize Your Google Business Profile

Google My Business—now called Google Business Profile—is a free tool that allows businesses to manage their presence across Google’s host of products, including Google Search and Maps. While digital marketing involves an expansive number of sub-disciplines, there are...

Video SEO: 3 Reasons to Optimize Your Video for Search

Video SEO: 3 Reasons to Optimize Your Video for Search

Businesses looking into video marketing mostly see it as getting into YouTube — and somehow they are not wrong. YouTube is the largest video-sharing site with over 2.1 billion monthly active users today.However, video marketing and optimizing your video for search go...

Google Helpful Content Update: Everything You Need to Know

Google Helpful Content Update: Everything You Need to Know

Google has finished rolling out its helpful content update, and SEO experts are experiencing significant volatility and fluctuations in their Google search rankings. As part of its continuing effort to better connect users to valuable information, the search engine...

What are Reciprocal Links & How They Affect Your SEO?

What are Reciprocal Links & How They Affect Your SEO?

Link building is an essential part of any SEO strategy and can benefit your business in more ways than you can imagine. However, not all links are created equal. Some are not always worth your while. One, in particular, reciprocal links have the SEO industry divided...

Healthcare SEO: 6 SEO Strategies for Doctors

Healthcare SEO: 6 SEO Strategies for Doctors

There are many ways to look for a healthcare professional. But in today’s digital age, it’s become an instinct to look them up online. By typing in a keyword or phrase, users can instantly discover a long list of medical professionals within their area. For most...

Local SEO: What is it, and How Does it Works? (Ultimate Guide)

Local SEO: What is it, and How Does it Works? (Ultimate Guide)

Although digital channels present a wider range of reach for businesses, your proximity to potential customers still matters. Especially for certain industries like food, fashion and clothing, and other eCommerce products, the nearer you are, the more likely your...