We hear the words thought leadership all the time. However, when we think of what it means, there’s no one clear answer. It’s a skill, but can also be a type of content or a marketing strategy. For several years of providing content marketing services in the Philippines, thought leadership is something that we strive…
Ultimate Content Marketing Guide 2022
Before all the cool video ads that Old Spice was pumping, Old Spice was sticking to their old image and was having a hard time keeping up with its competitors in 2011. Out of necessity, they ditched their old image in favor of an image of youth and hotness. With the series of funny and…
There’s No Such Thing as Perfect Content!
Finding Good Topics to Write about and Other Content Marketing Tips Content marketing may seem overwhelming at first – and quite challenging! To be honest, I sometimes struggle with it too! In the old days, we call it “writer’s block”. And it’s not because you can’t think of anything to write, it’s more of not…
6 Steps to Creating a Fool-Proof Content Marketing Strategy for Your Business
Fool-Proof Content Marketing Strategy It is easy to write content that your target audience would be interested in but not pairing it with a fool-proof content marketing strategy would make it a flop. I believe in the power of a content marketing and its efficiency in luring in new customers, educating users, driving revenue and…