Maria Espie, Author at Content Marketing Services Philippines

Are Remote Workers Really Working?

Oct 3, 2025

In the U.S. alone, approximately 32.6 million people—roughly 22% of the workforce—are working remotely as of 2025. Many of them are part of remote teams or hybrid work arrangements, and research continues to show that they’re not just working,...

Which Content is Appropriate for Visitors in the Sales Funnel?

Feb 28, 2025

Creating content for your sales funnel isn’t just about churning out blog posts and social media updates. It’s about understanding the specific needs of your audience at every stage of their buying decision. But how do you know which content is appropriate for...

Psychology of Marketing: 12 Principles To Influence Your Target Audience

Jan 24, 2025

A 2018 Forbes survey of 1,628 millennials and 906 Gen Xers found that roughly 60% of millennials prefer buying products that reflect their personalities. This is where the psychology of marketing comes in. It's all about understanding how consumers think and act. By...

Latest Posts

Spotify Marketing Course: Completed!

Apr 26, 2020

I've always been passionate about music. And I am so happy that I am able to use my digital marketing talent to help artists in promoting their releases and widening their reach. I've recently completed my Spotify Marketing Mastery course (and Accelerator Course) on...

COVID-19 and Marketing: What Now and What to Do Next?

Apr 7, 2020

The pandemic has completely blindsided us all. Within a month after COVID-19 was declared a world pandemic, it has crippled businesses (especially brick and mortar stores to mid-size entrepreneurs) and workers as governments lock up major cities, shut down flights,...

Reverse Engineering Customer Pain Points: Sourcing the Right Prospects for Your Outreach Process

Oct 17, 2019

As SEO and link building move towards quality over quantity, experts like myself resort to a different, more sophisticated strategy that leans towards PR (public relations) rather than submissions. In my years of doing this strategy, I found this highly effective not...

Content Marketing: Why you need to create a buyer persona first before publishing anything

Sep 13, 2019

Content is a very powerful marketing tool that most businesses misuse due to a lack of strategy. Without a good strategy, it is easy to waste valuable resources (specifically time and effort) into producing content without a clear vision as to where you are heading....

There’s No Such Thing as Perfect Content!

Jul 12, 2019

Finding Good Topics to Write about and Other Content Marketing Tips Content marketing may seem overwhelming at first - and quite challenging! To be honest, I sometimes struggle with it too! In the old days, we call it "writer's block". And it's not because you can't...

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