In the U.S. alone, approximately 32.6 million people—roughly 22% of the workforce—are working remotely as of 2025. Many of them are part of remote teams or hybrid work arrangements, and research continues to show that they’re not just working,...
Blog
Maria Espie
20 Ways to Come Up With New Content Ideas
Did you know that blogs are still the most widely used content type for demand generation among content marketers? And 77% of marketers are using video content, including quick how-to videos, to engage their audiences? So, how do you stand out? It lies in your...
What To Know Before You Hire Someone For SEO
A Melbourne-based clinic spent thousands on ads but still couldn’t crack page one of the search engine results pages. Sound familiar? With 44% of companies now using search engine optimization—and the SEO industry projected to hit $106.9 billion by 2025—it’s clear...
Latest Posts
Google Broad Core Algorithm Update: Everything You Need to Know
It’s the age of digital transformation. Businesses have to consistently update their processes to adapt to constant change. But adapt how? As a starting point, you have to stay relevant and build a presence where your audience is—online. SEO marketing is one of the...
Why Is It a Good Idea to Outsource SEO Services
Outsourcing SEO services to the Philippines is a long-standing industry practice. The country has a large pool of highly-skilled and affordable SEO experts. This makes the Philippines an ideal destination for businesses looking to get the most bang for their buck when...
What is Performance Marketing?
Digital marketing is an umbrella term for all the strategies used to market products and services online. Campaigns can appear anywhere including laptops, computers, phones, tablets, etc., and can take many forms—text, videos, ads, social media posts, and email, to...
Are SEO Services Worth It? All Your Questions Answered
In the course of my professional career, I’ve seen almost all types of clients imaginable. You have the decades-old businesses looking to tap into the digital market; the startups and bootstrapped purely remote-based service providers; the local home services such as...
9 Digital Marketing Channels that Actually Works
Being in the digital marketing industry and providing SEO services for over 13 years, I've seen trends come and go. What's hot and trending today may not be so hot tomorrow. This is the reason why I've always told my clients that while I'm pretty...
SEO Tips for Small Businesses that Will Change the Game
Budget constraints are probably the number one hurdle small businesses face when marketing. They don't have a lot of resources. That's why most small business owners are highly critical of where they spend it. While ads can deliver quick results, you can easily blow...