Importance of SEO to Your Website
A website is like an investment wherein you spend money on the domain name and hosting as well as exert effort on designing it and filling each page of informative content. And as an investment, you expect a great return in the long run. But how could a website become profitable if you don’t market it?
Search engine optimization (SEO) is the science of making a website rank in search engines such as Google, Yahoo, and Bing. It is the procedure done by marketers to boost their site’s popularity online as well as gather visitors and prospective clients. It is almost like traditional advertising except that it’s done online and a little less hyped.
While it is easy to launch a website, marketing it can get tricky. As of today, there are more than billions of websites on-line. As e-commerce slowly dominates the business world, every entrepreneur is taking advantage of the trend and ventured to internet marketing as well. You can already imagine how stiff the competition is. But if you understand SEO and do it correctly, you may actually have a chance of succeeding in this business.
Benefits of SEO
Generally, SEO helps the marketer gain more traffic and repetitive visitor to their website. SEO is the key tool for you to be able to drive constant traffic into your website from different sources. Without optimizing your website, there’s very little chance that your site will be visited by your target audience. In fact, it may not have any traffic at all. Here is a short list of benefits of optimizing your website:
Increased Visibility – SEO can boost the number of visitors for your website. By selecting keywords or phrases, which are related or fully describe what your site’s content is about, your target audience will be able to find you faster and easier through search engines.
In traditional marketing, it is you who should look for prospective customers. In SEO, it is your customer searching for you. All that you need to do is be found by incorporating the right keywords to your site and building links to it as much as you can.
Targeted Traffic – When we invest in advertising, we beg and pray for conversion. This is where the magic of SEO lies. Compared to traditional marketing, SEO secures high conversion rates. SEO drives targeted traffic to your website. You are assured that people who see your ad or who browses your website are searching for your product and are interested in getting it. All that you need to do is impress them with how efficient your product is compared to other brands.
High Return on Investment (ROI) – An effective SEO strategy can bring a higher ROI. As aforementioned, SEO guarantees high conversion rates and thus increase sales and your overall profit.
Cost Effective – Compared to other campaigns, SEO is cheaper and lasts longer than Pay per Click Ads. It does not require that much of a capital unlike doing TVC’s and print ads. You only need minimum capital for such an effective campaign, which guarantees long term exposure.
Measurable Results – This is another advantage of SEO. You can actually quantify the results of your effort. And tools such as Google Analytics and Alexa are there to help you in monitoring your website’s performance in search engines. There are visual presentations (graphs and charts) to elaborate details on conversion rates, keyword popularity, referral sites, actual traffic and page views, and other information you want to know about your website.
There are plenty more benefits of SEO that you should learn about. If you have a website that has yet to be optimized, contact an SEO specialist today and get started with your campaign. It is never too late to rise to the top of search results.