Social media marketing is not just about posting an update on your Facebook or Instagram for the sake of it. Publishing content on your Facebook has to be strategic especially now that Facebook has an intricate algorithm like Google. At the end of the day, these tools are not meant to be free. Facebook will find a way to monetize out of brands who wanted to sell towards their followers. So if you want to cut down on your cost on ads, you have to be very strategic in what you post and when you post it.
Quick recap. With the first two videos, I have noted that it is important to learn who your target audience are. Without knowing who or where your target audience are online, you will not be able to speak their language. And in this day and age, you have to be relatable to your audience. Second, you have to have an impressive profile. You cannot pass the opportunity of attracting your prospects by having a boring profile page.
So the part three will be about the effective use of Social Media Calendar to your campaigns. Creating a social media calendar can effectively help you in distributing content evenly throughout your week or month. It also helps you combat Facebook’s algorithm updates especially filtering promotional items from the news feed.