More marketers are getting involved in doing content marketing to establish their online presence and gain brand authority.
According to Hubspot, “It’s predicted that 59% of B2C marketers and 55% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their business, it’s important to understand how you’re performing against industry standards. That’s why we joined forces with Smart Insights and surveyed over 700 marketers across Europe to see how they’ve been aclimatising to the new age of content marketing.”
Here’s an infographic from Hubspot that narrates the 7 steps to take to achieve content marketing success.